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Role Purpose

Develop and execute the brand strategy for Carlsberg Myanmar’s local power brand to build strong consumer-relevant equity, while driving volume growth, market share, and consumer engagement.

Key Responsibilities

Brand Strategy

• Define and implement the brand strategy for the assigned brand in Carlsberg Myanmar.
• Monitor brand performance and drive growth and profitability.

Consumer Equity Building

• Develop initiatives to strengthen consumer-relevant brand equity.
• Conduct market research and consumer insights analysis to guide brand positioning.
• Drive innovation and new product development aligned with consumer trends.

Consumer Activations

• Plan and deliver impactful consumer activation campaigns across channels.
• Leverage digital and experiential marketing to engage target audiences.
• Measure effectiveness of activations and optimize for future campaigns.

Cross-functional Collaboration

• Work closely with regional and global teams to ensure strategic alignment.
• Partner with sales, finance, and supply chain for seamless execution.
• Manage external agencies for creative development and activation delivery.

Performance Tracking & Reporting

• Set KPIs for brand health, promotion and activation effectiveness.
• Analyze market share, volume growth, and consumer engagement metrics.
• Provide regular updates and strategic recommendations to senior management.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is preferred.
• Proven track record in strategic brand building and project leadership.
• Strong experience in campaign planning, execution, and budget management.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work collaboratively across functions and manage multiple priorities in a fast-paced environment.
• Willingness to travel as required, including quarterly out-of-town market visits and weekly in-town market visits.

Experience

• Minimum 8 years of experience in brand management, marketing, or related commercial roles.
• Experience in FMCG or beverage industry is an advantage.

📅 Application Deadline: 20 July 2026