Purpose:

To plan and execute both traditional and digital marketing activities that increase brand awareness, attract new customers, and drive sales for the brand.

Key Responsibilities:

Marketing Campaigns & Promotions

• Assist in planning and executing in-store not only online marketing campaigns but also offline
• Coordinate with branches for promo materials and smooth rollout
• Support seasonal, festival, and collaboration campaigns
• Collect feedback and sales data after each campaign

Digital Marketing

• Manage and update social media pages (especially - Facebook, TikTok and related social media platform)
• Create engaging captions, posts, and short video content
• Run paid ad campaigns (Facebook, TikTok and related social media platform) and monitor results
• Support influencer and KOL collaborations
• Track digital performance (reach, engagement, conversions) and prepare reports
• Communicate with Agency and event organizer

Brand Communication & Design Support

• Ensure brand consistency across all marketing materials
• Work with design or creative team for posters, menus, and digital assets etc
• Suggest creative ideas for new campaigns or visuals

Event & Activation

• Assist in planning and organizing marketing events, sponsorships, and openings new branches requirement
• Coordinate with suppliers, mall teams, and internal departments
• Manage on-ground branding and promotional materials

Market & Competitor Research

• Monitor competitors’ activities, promotions, and social media trends
• Report customer insights and suggest improvements

Administrative & Coordination Tasks

• Handle marketing inventory (flyers, vouchers, merch, etc.)
• Prepare weekly or monthly marketing updates and reports

Software

Familiarity with or willingness to learn Bonchon’s internal software and applications

• Bachelor’s degree in Marketing, Business, or related field
• 3 – 5 years above of marketing or digital marketing experience (F&B preferred)
• Knowledge of Facebook Ads Manager and social media platforms
• Creative thinker with strong coordination skills
• Basic design or content creation skills (Canva, Photoshop, or video editing)
• Good communication in English and Burmese

Bonus Skills (Nice to Have):

• Photography or videography skills
• Understanding of SEO and website updates