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Position Overview
The Digital Marketing Manager will lead the digital marketing activities of SSS Group and its business units, developing and executing data-driven digital strategies to increase brand awareness, customer engagement, leads, sales and digital revenue.
The role will manage social media, paid advertising, content strategy, websites, SEO/SEM, CRM, digital campaigns, analytics and online customer acquisition, while working closely with the Head of Marketing and Business Unit teams.
Key Responsibilities
1. Digital Marketing Strategy
- Develop and implement the Group's annual digital marketing strategy.
- Create digital marketing plans for different SSS business units.
- Identify digital growth opportunities and emerging platforms.
- Develop monthly and quarterly digital campaign calendars.
- Align digital activities with brand and commercial objectives.
2. Social Media Management
Manage the Group's social media strategy across relevant platforms, including:
- Facebook/Instagram/TikTok/YouTube/LinkedIn Other relevant platforms
- Develop content calendars and social media campaigns.
- Monitor engagement, audience growth and brand sentiment.
- Improve organic reach and community engagement.
- Ensure consistent brand communication across channels.
3. Performance Marketing
- Plan, launch and optimize paid digital campaigns.
- Manage advertising platforms such as Meta Ads, Google Ads, TikTok Ads and other relevant channels.
Develop campaigns for:
- Lead generation
- Customer acquisition
- Sales conversion
- Website traffic
- Brand awareness
- Retargeting
- Optimize CPC, CPM, CTR, CPL, CPA and ROAS.
- Conduct A/B testing of creative, audience, messaging and landing pages.
4. Content & Creative
- Develop digital content strategies for each business unit.
- Work with graphic designers, video editors, copywriters and agencies.
Develop:
- Social media posts/ Videos/Reels/ Short-form content/ Digital advertisements/ Landing pages/ Campaign materials
- Ensure content is relevant to target customers and consistent with brand guidelines.
5. Lead Generation & Conversion
- Develop digital lead-generation campaigns.
- Work closely with Sales and Business Unit teams to improve lead conversion.
- Track the customer journey from advertisement → lead → sales → customer.
- Develop retargeting and remarketing strategies.
- Improve landing pages, online forms and conversion funnels.
- Establish lead-quality and conversion reporting.
6. Website & SEO
- Manage and improve SSS and business-unit websites.
- Develop SEO strategies to improve organic search visibility.
- Conduct keyword research and competitor analysis.
- Monitor website traffic, user behavior and conversion.
- Coordinate website updates with IT, developers and external agencies.
- Ensure websites are mobile-friendly and optimized for conversion.
7. Analytics & Reporting
Monitor digital marketing performance using tools such as:
Google Analytics/Google Search Console/ Meta Business Suite/ Advertising platform analytics/ CRM / marketing automation systems
- Prepare weekly and monthly digital marketing reports.
- Analyze campaign performance and customer behavior.
- Provide actionable recommendations to improve ROI.
8. CRM & Customer Engagement
- Support development of digital CRM and customer databases.
- Develop email, SMS, Messenger and other customer communication campaigns where appropriate.
- Implement customer segmentation and remarketing.
- Develop customer retention and loyalty campaigns.
- Maintain responsible handling of customer data.
9. Digital Campaigns & Business Unit Support
Work closely with Business Unit teams across:
- F&B / Restaurants / Cafés/ Automotive/ Agriculture & Livestock/Real Estate & Property Development/ Manufacturing / Industrial/ Education / Training/ Consumer Products / FMCG
- New Business Projects
- Develop business-specific digital campaigns based on each unit's target market and commercial objectives
.10. Agency & Vendor Management
- Manage digital marketing agencies, influencers, media partners and freelancers.
- Brief agencies on campaign objectives and deliverables.
- Review creative proposals and media plans.
- Negotiate digital marketing costs where required.
- Monitor agency performance and ROI.
11. Budget Management
- Prepare digital marketing budgets.
- Monitor monthly digital advertising expenditure.
- Allocate budgets according to campaign performance.
- Ensure effective utilization of digital marketing investment.
- Report digital marketing ROI to the Head of Marketing.
12. Team Leadership
- Lead and develop the Digital Marketing team.
- Set individual KPIs and performance targets.
- Coach team members on digital trends, tools and best practices.
- Build internal digital marketing capabilities.
- Coordinate with the wider Group Marketing team.
Key KPIs
- Area KPI
- Digital Reach Reach, impressions & audience growth
- Engagement Engagement rate, shares, comments
- Leads Qualified leads generated
- Conversion Lead-to-customer conversion
- Paid Media CPC, CPM, CTR, CPL, CPA
- Revenue Digital marketing-attributed revenue
- ROI ROAS / campaign ROI
- Website Traffic, engagement & conversion
- SEO Organic traffic & search rankings
- Social Media Followers & engagement growth
- Content Content reach & performance
- Budget Budget utilization & efficiency