Myanmar is a country continuing its ascention. Its GDP is back on the rise; growing 6.38% last year[1] and expected to reach $200 billion by 2030[2] according to the International Monetary Fund. Underlying this growth is a combination of ingredients[3] needed to create jobs that are more widely available to its population, things like: developing industries, an emerging consumer class, a large as we as an increasingly skilled and mobile labour force. This is all great news for economic development. However, this growing working class is leaning more and more on having access to the companies they would like to work for. In this manner, JobNet.com.mm is there to fill in the gap and provide talent management solutions at the source of the companies that are helping the country make such great strides.
So, what exactly are the difficulties faced when hiring in Myanmar and how can these be overcome? By examining a partnership between Prudential — the innovative insurance company responsible recently for Myanmar’s first of its kind telemedicine partnership aimed at improving healthcare access across Myanmar — and JobNet’s Corporate Board function we can start to find some answers. But first, let’s examine the challenges.
Hiring challenges faced by companies
The hiring struggles companies have to deal with in Myanmar are varied but most lie in precisely how to locate the right talent: the people that allow businesses to establish the kinds of workplace environments that boost both profit and customer experience. JobSeekers more and more are completing their JobSeeker Profile at JobNet.com.mm and putting their candidacy out there, which is a great initial step. However, more and more can be done (especially on the hiring company side) to bring the candidate and the company to meet.
Firstly, it’s about accessing the Human Capital: people with the right mindset to drive growth in Myanmar’s unique circumstances. Christopher Loh, Managing Director and CEO of uab bank and upcoming speaker at JobNet’s April 3rd CEO Masterclass, describes this as a “stewardship” mentality[4]: dynamic people who are actively seeking to be a part of long-term change and take ownership over their career by thinking about what they can offer to a company’s growth.
Underpinning this challenge are the practical difficulties with existing hiring systems — whereas the vast majority of talent acquisition methods are still paper based in Myanmar. Luckily, as the workforce and economy in the country evolves, so does the technology provided by firms such as JobNet that makes finding the right people a satisfying and competitively advantageous process
Pros of using an online platform for hiring
As Myanmar’s comfort with technology grows, talent management solutions are being used by progressive companies to make the hiring process increasingly efficient by reaching more people more quickly and, most importantly, the kind of people with the right skills and a stewardship mentality.
Prudential is one such company that has optimized their hiring process using the Corporate Board feature hosted by JobNet. This function — an online version of the traditional job board but specific to Prudential’s hires — has been revolutionary, allowing Prudential to automate its recruitment processes and maintain a thorough record of all inbound CVs and JobSeekers in an organized, digital format no matter if they visit JobNet.com.mm or through Prudential’s website.
From the initial implementation, it was apparent about the power of this partnership. Prudential’s international experience allows for them to be able to think both globally and locally; meeting all JobSeekers where they are. In addition, the crucial technological set-up allows for the mirroring of the JobNet system in a version that appears native to Prudential, meaning the JobSeeker never has to leave Prudential’s website and can still apply to a job (where all of their JobSeeker information will still flow through to JobNet); a pioneering adaptation of best practice API calls being used in Myanmar today.
How JobNet’s Corporate Board Helps to Recruit Talent
So how does the Corporate Board function work?
Practically speaking, it has enabled Prudential to increase its hiring potential by offering two places in one to post vacancies: on Prudential’s own website as well as on JobNet’s. By posting on the latter, where over three quarters of a million JobSeekers already have a profile and can enter themselves into a client CRM with one click, Prudential’s hiring capacity was boosted significantly.
Laura Cho, the Head of HR for Prudential, agrees in the importance of the JobNet technologies to their business. She said "JobNet helps us for our recruitment in a great way with their advanced platform and it becomes a support for our rapid growth of the team. The website integration helps us list our vacanies on our own site alongside JobNet which helps centralize all of our applications in one place - no matter what the source." JobNet's solution in this way is key to facilitating the expansion of Prudential's business in Myanmar by ensuring access across all digital platforms to the top talent pool in the market.
Conclusion
When Prudential integrated the JobNet Corporate Board, the utility of the integration allowed for seamless job posting across each instance of the JobSeeker site, which increases the visibility of hiring for key roles. Also by making sure all inbound CVs are tracked in one central location, Prudential is able to compare like candidates who for whatever reason may have only found the opening one way or the other.
JobNet has opened up the Corporate Board functionality not only to Prudential, but instances across multiple industries for a variety of clients. If any other JobNet customers are interested in having a dedicated page on your website for hiring that is directly connected to the jobs they post to JobNet, the initial discussions on how to go about setting the code up is a phone call away.
In addition to Prudential, JobNet has configured many corporate board integrations among leading national and multinational organizations, including: Grand Royal Group, Yoma Bank, MPT, KBZ Bank, Toyo Battery, and Early Dawn Mircofinance.
[1] https://tradingeconomics.com/myanmar/gdp-growth-annual
[2] https://www.prospectsasean.com/myanmar-hottest-jobs-2018/
[3] https://www.mmtimes.com/news/myanmars-future-relies-more-jobs-and-better-jobs.html
[4] https://www.myanmarinsider.com/our-biggest-challenge-is-human-capital/