Trade Marketing Manager in Yangon

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Trade Marketing Manager

DKSH ( Myanmar ) Ltd., | Yangon

Trade Marketing Manager

DKSH ( Myanmar ) Ltd.

Trade Marketing Manager

DKSH ( Myanmar ) Ltd.

Myanmar - Yangon

| Yangon

06 Dec 2018

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Chemicals/Petro-Chemicals

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

A Big Opportunity for ...

- Implement trade marketing plans for relevant channels and product categories to achieve defined business objectives
- Conduct market research on market trends/sentiments, consumer behavior, competitor information, etc. and provide analysis as inputs to marketing plans
- Track monthly actual trade spend against sales and analyze return on investment of each trade activity. Accrue and track trade marketing expenses according to existing plans
- Implement trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
- Execute and track progress of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives
- Provide sales and trade spend analysis by channels, product categories, etc. Supervise feedback gathering from various sources on trade marketing plans effectiveness
- Work closely with internal stakeholders in the execution of trade marketing initiatives to ensure holistic integration of efforts to meet customers' needs
- Work closely with clients and vendors to ensure execution of trade marketing plans (e.g. merchandising/planograms, trade promotions, in-store execution, etc.)

Open To

Male/Female

Job Requirements

- Must be Graduate
- At least Minimum 4 years of experience in managerial level in Trade Marketing, Marketing or Sales Fields of Consumer Good Industry
- Demonstrate fluency in English, both written and spoken
- Demonstrate proficiency in office productivity tools (e.g. Excel, Word and PowerPoint)
- Demonstrate a good working knowledge and understanding of the business and industry, including product categories and channels
- Demonstrate a good working knowledge in marketing planning, market research and demand forecasting
- Demonstrate basic research and analytical skills

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