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A Brand Executive is responsible for implementing the assigned brand strategies through day-to-day execution. Under the guidance of the Brand Supervisor, Marketing Manager, and General Manager, the Brand Executive is required to carry out campaigns, activations, and product launches within the designated timeline. The role is also responsible for maintaining execution quality and brand consistency in the market.

Key Responsibilities

Campaign Execution (Core Role)

• To execute ATL/BTL and digital campaigns effectively.
• To coordinate with agencies and suppliers to ensure the timely delivery of artworks, POSM (Point of Sale Materials), and contents.
• To lead and manage promotions, sampling activities, roadshows, events, B2B activities, wet market activities, and in-store activities.

Product & Launch Support

• To support the introduction and launch of new products or new variants.
• To prepare launch materials such as POSM, leaflets, and social media contents in advance.
• To ensure all launch activities are completed according to the designated launch timeline while maintaining high execution quality.

Trade Marketing & Retail Execution

• To monitor and check brand visibility in General Trade (GT) and Modern Trade (MT) outlets.
• To follow up on the distribution and effective utilization of POSM materials at retail outlets.
• To conduct field visits and market visits, identify market challenges, and report findings accordingly.
• To submit reports only in the designated report format.

Cross-Functional Coordination

• To coordinate with the Sales Team and Distributors to ensure the successful execution of promotional activities.
• To collaborate with internal teams to ensure proper task alignment and smooth workflow execution.

Reporting & Administration

• To prepare and submit monthly campaign reports on time.
• To monitor market activities and competitors’ promotional activities and report findings accordingly.
• To systematically record and maintain campaign expenses and POSM usage records.

Check the TMA Claims (Debit Notes)

• To review TMA Claims (Debit Notes) submitted by distributors by cross-checking them against approved promotion schemes.
• In case of any discrepancies, to coordinate with the Brand Manager and distributor to rectify and resolve the issues.
• To submit verified and correct TMA Claims (Debit Notes) to the Chief Accountant for further review and approval.

Qualification & Experience

• Must possess a Bachelor’s degree in any discipline (Marketing or Business graduates will be given priority).
• Must have 2 to 5 years of marketing experience in FMCG or Cosmetics industry.
• Good understanding of ATL and BTL trade marketing processes.
• Experience in field execution and coordination is required.
• Basic knowledge of digital marketing (Facebook/Social Media) is required.
• Must have intermediate level English skills in writing, reading, and speaking.
• Proficient in using email, internet, computer, printer, and copier.
• Must be highly proficient in MS Office Suite, Google Drive, AI tools, and Canva.
• Basic understanding of graphic design is required.

Key Skills & Competencies

• Execution Discipline: Must be able to execute tasks accurately and effectively.
• Communication: Must have strong interpersonal and communication skills (in person and via email) with the ability to coordinate and collaborate well with others.
• Attention to Detail: Must be attentive to details and ensure accuracy in all work outputs.
• Willingness to do Field Work: Must be willing and able to conduct field visits and work in market environments.