Brand Manager (Consumer Goods) in Yangon

Brand Manager (Consumer Goods)

EAC Services Co., Ltd

Hlaing | Yangon

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Brand Manager (Consumer Goods)

Brand Manager (Consumer Goods)

EAC Services Co., Ltd

Brand Manager (Consumer Goods)

EAC Services Co., Ltd

Myanmar - Yangon

Hlaing | Yangon

17 Jan 2022

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Master Degree

Job Type

Full Time

Job Description

A Great Opportunity for ...

Deliver on KPIs relating to brand health and equity, for the purpose of driving sales growth and brands’ share targets.
Co-develop the Brand Vision, architecture, and long-term growth strategy.
Develop and operationalize annual brand plans, leading excellent cross functional execution:
Identifies consumer insight, competitor movement, price guidelines, and relevant consumer promotions in close coordination with Trade Marketing and Field Sales to execute a brand and channel development strategy.
Drive an Integrated Marketing Communication Plan for the Brand and develop relevant materials in line with the Brand VIS for multi-channel use.
Actively contributing and transforming knowledge and insights into the strategy and ensuring strategies support the category growth ambition.
Progress innovation projects cross-functionally in line with the overall Brand ambition.
Brand budget planning, monitoring, and management.
Manage key relations with ATL, Digital, and Event agencies, and key internal stakeholders within EAC.
Coach and develop an Assistant Brand Manager / Brand Assistant.

Open To

Male/Female

Job Requirements

Master Degree ideally in business administration.
Minimum 7 years of Marketing experience for FMCG products in emerging economy.
Fluent in English.
In-depth knowledge about relevant Brand subject areas and commercial experience in at least two Brands with focus on: concept development, communication & promotions planning, in-market execution.
Exposure to category thinking and strategic planning.
Cross functional experience in trade marketing and sales will be favourable.
High level of proficiency in Excel and PowerPoint General.
A solid track record of producing outstanding results.
Results oriented and proactive.
Strong communication, presentation, developed analytical and project management skills.