An Exciting Opportunity for ...
As our Customer Insights Manager, you will:
Lead YOMA F&B’s customer and market understanding through data-driven insights, research, and
analytics; specifically for KFC Myanmar & YKKO. Provide strategic recommendations that influence
product development, menu optimization, pricing, communication, brand positioning, and overall
customer experience for relevant brand teams & management. This role will directly report to Head of
Marketing; YOMA F&B.
A. Consumer & Market Research
• Develop annual research roadmap (brand health, customer satisfaction, product testing, etc.).
• Conduct and manage qualitative and quantitative research to understand customer behaviors.
• Work with external research agencies when needed.
• Analyze market trends, competitor offerings, and category shifts.
B. Data Analytics & Reporting
• Manage & Analyze sales data, transaction patterns, and digital analytics.
• Provide actionable insights for menu planning, promotions, pricing, and operational
improvements.
• Build and maintain dashboards for key metrics (customer satisfaction scores, repeat rate, NPS,
etc.).
• Prepare insights reports for senior leadership.
C. Customer Experience Insights
• Conduct customer journey mapping across dine-in, takeaway, and delivery.
• Identify pain-points and recommend improvement opportunities.
• Support the Retail Marketing & Operations team with insight for store experience
improvements.
D. Collaboration
• Work closely with Food Innovation, Retail Marketing, Brand Marketing, Corporate Sales,
Creative, and Operations teams to inform strategies.
• Provide insights to support new product development and menu optimization.
E. Strategic Advisory
• Present monthly insight updates and strategic recommendations directly to the Head of
Marketing & related leadership members.