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Role Overview

To lead consumer, market, category, and trade research and translate data into actionable insights that support brand strategy, category development, marketing decisions, and overall business growth. The role is responsible for research planning and execution, data quality and analysis, insight development, and collaboration with Brand Teams and relevant stakeholders to identify market opportunities and improve business performance.

Key Responsibilities

A. Consumer, Market & Category Insights

• Develop a strong understanding of consumer behavior, market dynamics, category development, product knowledge, and competitive activities.
• Identify consumer needs, preferences, purchase behavior, and emerging market trends to support business and marketing strategies.
• Translate consumer, channel, and trade insights into actionable recommendations for Brand Teams and business stakeholders.
• Analyze category performance and identify growth opportunities, market gaps, and potential risks.

B. Market Research Planning & Execution

• Develop research plans and analytical frameworks based on business needs and marketing objectives.
• Select appropriate qualitative and quantitative research methods to address business questions.
• Lead consumer research, market studies and other research projects from questionnaire development through analysis and reporting.
• Manage research timelines, daily progress, fieldwork activities, and third-party research agencies to ensure quality and timely delivery.
• Provide guidance and training to fieldwork personnel to ensure consistent research execution.

C. Business Partnership & Stakeholder Management

• Work closely with Brand Teams and relevant stakeholders to understand business challenges and provide insight-based recommendations.
• Collaborate with internal operation teams, Data Analysts, Fieldwork Supervisors, and external research agencies to deliver research projects effectively.
• Present research findings and recommendations to stakeholders in a clear, structured, and commercially relevant manner.
• Support marketing and category development strategies through evidence-based consumer and market insights.

Requirements

• Minimum 5 years of relevant experience in consumer insights, market research, or marketing analytics, preferably within the FMCG industry.
• Relevant experience in consumer insights, market research, or marketing analytics, preferably in the FMCG industry.
• Experience in qualitative and quantitative research and consumer research.
• Experience in data analysis, research project management, and third-party agency coordination.
• Experience in project budget control, and translating market insights into actionable business recommendations.

Please note: We will contact only shortlisted candidates for the interview process. Other applications will be kept in our candidate database and may be considered for future opportunities that align with your qualifications and experience.