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Location: Yangon | Mandalay | Nay Pyi Taw | Ayeyarwady | Mawlamyine

Key Responsibilities

• Develop and execute a divisional digital business plan covering acquisition, activation, usage growth, campaign execution, and service quality for digital channels and products.
• Drive customer onboarding and active usage of AYA Pay, mobile banking, internet banking, debit cards, credit cards, QR payments, merchant solutions, and other bank-led digital propositions.
• Work with branches and relationship teams to identify digital sales opportunities by customer segment such as payroll, retail, SME, merchants, and affluent customers.
• Monitor digital KPIs including registrations, activations, active users, transaction volumes, card spend, merchant onboarding, QR usage, and campaign conversion.
• Coordinate training and capability building for branch staff so they can sell, onboard, and support digital products effectively.
• Support rollout of new digital products, process changes, campaigns, pricing updates, promotions, and customer communication initiatives within the division.
• Gather customer and branch feedback on digital channel issues, service gaps, onboarding friction, and feature requests; escalate to Head Office product teams.
• Track service incidents impacting digital channels and coordinate communication and workaround support to branches and customers.
• Promote cross-sell and migration from manual or over-the-counter transactions to digital channels where appropriate.
• Build local partnerships and merchant ecosystems where approved, in coordination with Head Office business and product teams.

• Bachelor’s degree in business, marketing, banking, finance, information systems, or related field.
• Preferably 3–5 years of relevant banking experience with exposure to digital banking, cards, payments, channel business, merchant acquisition, or branch sales management.
• Strong understanding of customer acquisition, product activation, branch execution, and digital service operations.
• Commercial drive with strong execution discipline.
• Data-driven performance management.
• Ability to influence branch teams and coordinate cross-functional initiatives.
• Customer-centric mindset with practical understanding of digital adoption barriers.