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Position Purpose

Responsible for driving customer growth, engagement, adoption, and retention across digital products and services. The role will focus on improving customer activation, usage, loyalty, and overall customer value through data-driven initiatives, cross-functional collaboration, and growth programs.

Responsibilities & Accountabilities

Growth Strategy 

• Develop and execute initiatives to drive customer growth, engagement, and retention.
• Identify opportunities to increase product adoption and customer activity.
• Analyze customer behavior and recommend actions to improve business performance.

Customer Lifecycle Management

• Drive customer activation, engagement, and retention initiatives.
• Design and execute programs that increase customer usage and long-term value.
• Develop strategies to improve customer stickiness and reduce churn.

Campaign & Program Management

• Lead the design and execution of growth campaigns and customer programs.
• Measure campaign effectiveness and optimize based on performance insights.
• Manage customer segmentation and targeted engagement initiatives.

Analytics & Insights

• Monitor key customers and business KPIs.
• Conduct customer behavior analysis and identify growth opportunities.
• Translate data into actionable business recommendations.
• Cross-Functional Collaboration
• Partner with Product, Marketing, Operations, Commercial, Technology, and Customer Experience teams to deliver growth initiatives.
• Influence product and customer experience improvements through customer insights.

Key Stakeholders

• Partner with Product, Marketing, Operations, Commercial, Technology, and Customer Experience teams to deliver growth initiatives.
• Influence product and customer experience improvements through customer insights.

Key Competencies

• Growth Mindset – Identifies and drives customer and business growth opportunities.
• Customer Lifecycle Management – Improves acquisition, engagement, retention, and loyalty.
• Data & Analytical Skills – Uses insights and data to make decisions and optimize performance.
• Stakeholder Management – Collaborates effectively across teams to drive outcomes.
• Execution Excellence – Converts strategy into action and delivers measurable results.

• 5 + years of experience in Growth, Digital Business, Marketing, Product Growth, Loyalty, CRM, Customer Lifecycle, Fintech, Banking, Telecommunications, or related fields.
• Strong analytical and commercial mindset.
• Experience managing customer growth or engagement programs.
• Ability to work across multiple stakeholders and functions.
• Strong communication and project management skills.