The Head of Marketing will lead the marketing strategy, brand positioning, and customer engagement efforts of the company. This role requires strategic thinking, strong leadership, and hands-on execution to drive revenue growth, brand awareness, and market share. The role will oversee both online and offline marketing activities and manage the marketing team.  

Key Responsibilities:  

1. Strategy & Planning  

• Develop and execute the overall marketing strategy aligned with business goals.  

• Identify market trends, competitor strategies, and customer insights to inform decisions.  

• Plan annual marketing budgets and monitor ROI for all campaigns.  

2. Brand Management  

• Build, strengthen, and maintain brand identity and awareness.  

• Ensure consistent messaging across all channels.  

• Oversee product positioning, packaging, and communications. 

3. Digital & Traditional Marketing 

• Lead online marketing campaigns including social media, email, SEO, and paid ads.  

• Drive offline marketing efforts including events, exhibitions, and partnerships.  

• Evaluate and adopt emerging marketing tools and technologies.  

4. Team Leadership & Development  

• Manage, mentor, and develop the marketing team, setting clear KPIs.  

• Collaborate with sales, product, and creative teams to ensure alignment.  

5. Performance Monitoring & Reporting  

• Track marketing metrics, analyze campaign performance, and prepare reports for management.  

• Continuously improve marketing strategies based on data insights. 

Requirements:  

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).  

• 7–10 years of marketing experience, with at least 3 years in a managerial role.  

• Strong understanding of both digital and traditional marketing channels.  

• Experience in brand development and positioning.  

• Excellent leadership, communication, and analytical skills.  

• Ability to work in a fast-paced and dynamic environment.