Head Of Trade Marketing in Yangon

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Head Of Trade Marketing

Industry Leading Company

Hlaing | Yangon

1 Post

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Head Of Trade Marketing

Industry Leading Company, Hlaing | Yangon

Head Of Trade Marketing

Industry Leading Company

Head Of Trade Marketing

Industry Leading Company

Myanmar - Yangon

Hlaing | Yangon

1 Post

12 Jul 2023

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Bachelor Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

Trade Marketing Strategy: Develop and execute trade marketing strategies aligned with the organization's sales and marketing objectives. Identify target markets, customer segments, and promotional tactics to drive brand visibility, product distribution, and sales growth.
Channel Management: Collaborate with sales teams to develop effective channel strategies and distribution plans. Manage relationships with trade partners, such as retailers, distributors, wholesalers, and channel representatives, to ensure optimal product placement and visibility.
Promotional Campaigns: Plan, implement, and evaluate trade marketing campaigns and promotions targeted at trade partners and customers. Develop and execute trade-specific marketing activities, including trade shows, incentives, point-of-sale materials, and merchandising initiatives.
Sales Support: Provide sales teams with the necessary tools, resources, and training to effectively sell and promote products to trade partners. Collaborate with sales to develop trade marketing materials, presentations, and sales collateral.
Market Research and Analysis: Conduct market research and analysis to identify market trends, competitor activities, and trade partner insights. Utilize data-driven insights to develop targeted trade marketing strategies, optimize product assortments, and improve trade partner relationships.
Trade Marketing Budget: Develop and manage the trade marketing budget, ensuring effective allocation of resources across various trade marketing activities and campaigns. Monitor expenses, track ROI, and provide regular reports to senior management.
Cross-functional Collaboration: Collaborate with internal teams, including sales, marketing, product management, and operations, to align trade marketing strategies with overall business objectives. Foster strong relationships and effective communication to ensure trade marketing initiatives support organizational goals.
Relationship Management: Build and maintain strong relationships with key trade partners and stakeholders. Negotiate trade marketing agreements and contracts, manage trade marketing budgets, and collaborate on joint marketing initiatives.
Measurement and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of trade marketing initiatives. Monitor and analyze trade marketing performance metrics, sales data, and market trends. Provide regular reports and insights to senior management.

Open To

Male

Job Requirements

Any Granulated & Dip in marketing, business, or related field
7-10 years of experience in trade marketing, with at least 5 years in a management role
Proven track record of developing and executing successful trade marketing programs
Strong analytical skills and experience using data to inform decision-making
Excellent project management skills
Outstanding communication, presentation, and interpersonal skills

What we can offer

Benefits

* Annual Bonus plus Annual Increment
* Service Years Award

Highlights

* Good Organizational Culture

Career Opportunities

* Training Provided
* And Promotion Opportunities