Reported successfully

-  Develop and implement trade marketing strategies to support sales growth and brand visibility.

- Work closely with Sales team to achieve distribution, visibility, and volume targets.

- Plan and manage in-store promotions, merchandising programs, and product visibility

-  Analyze & Monitor market trends, competitor activities, and consumer behavior to improve trade performance

-  Manage trade marketing budget and ensure effective use of promotional materials.

- Build strong relationships with distributors, retailers, and modern trade partners to strengthen market presence.

- Lead product launches and activation campaigns in trade channels.

- Evaluate promotion effectiveness and prepare trade marketing performance reports.

- Prepare monthly sales analysis, market reports, and performance reviews.

- Coordinate with Marketing, Sales, Supply Chain, and Finance departments.

- Train sales team on product knowledge, promotion mechanics, and execution standards.

- Ensure all activities follow company policy and brand guidelines.

- Bachelor’s degree in Marketing, Business Administration or related field.

-  Minimum 3–5 years experience in Trade Marketing or FMCG Sales field.

-  Strong understanding of FMCG distribution channel and retail market.

-  Good communication, analytical, and leadership skills.

-  Ability to work closely with internal teams and external partners.

- Excellent planning, analytical, and negotiation skills.

- Strong leadership and team management ability.

- Proficient in Microsoft Excel, PowerPoint, and reporting tools.

- Ability to work under pressure and meet deadlines.

- Willing to travel for market visits when required.