Reported successfully

Key Responsibilities

• Trade Marketing Strategy & Planning
• Develop and implement trade marketing strategies aligned with company sales and marketing objectives.
• Create annual trade marketing plans, promotional calendars, and channel activation programs.
• Identify opportunities to improve product visibility and retail execution.

In-store Execution & Merchandising

• Ensure strong in-store visibility and merchandising standards across all channels.
• Develop and manage POSM (Point of Sale Materials) and display activities.
• Monitor retail execution quality and product availability in the market.

Promotions & Activation Management

• Plan and execute trade promotions, consumer promotions, and retail activation programs.
• Coordinate product launches, seasonal campaigns, and promotional events at store level.
• Evaluate promotion effectiveness and recommend improvements.

Sales & Distributor Collaboration

• Work closely with Sales teams to achieve distribution and sales targets.
• Support distributors and retail partners with marketing initiatives and trade programs.
• Build strong relationships with key accounts, retailers, and channel partners.

Market Analysis & Reporting

• Conduct market visits, competitor analysis, and retail audits regularly.
• Analyze sales performance, market trends, and channel effectiveness.
• Prepare trade marketing reports and performance presentations.

Budget & Resource Management

• Manage trade marketing budgets efficiently.
• Monitor ROI of promotions, activations, and merchandising investments.
• Ensure cost-effective execution of trade activities.

Team Coordination & Leadership

• Coordinate with brand marketing, operations, and merchandising teams.
• Guide merchandising teams and field activation staff to ensure execution excellence.

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 4–6 years of experience in FMCG trade marketing.
• Strong understanding of retail channels, distribution systems, and merchandising.
• Experience in managing promotions and retail activations.
• Excellent analytical, communication, and negotiation skills.
• Strong leadership and project management abilities.
• Ability to work under pressure and travel for market visits.