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About the job

The incumbent will report directly to the Senior Manager, Trade Marketing, and will be responsible for the following key responsibilities,

Events

• Lead the event execution across all brands to help brand deliver the desired brand experience.
• Lead the planning and execution of outlet events and collaborate with related brand manager to create the desired brand experience in our outlet partners.
• Leading sponsorship strategy, including (but not restricted to) sponsor partner decision, execution, maximizing sponsorship properties.
• Manage the event agencies, including agency selection, KPI setting and job monitoring and evaluation.

Consumer Activations

• Develop activation ideas which are fitting with brand direction and executable in outlets by brand promoters across all brands.
• Leading the on-ground trial program.
• Co work and liaise with cross functional team Sale, BM, BA and CM to successfully execute the on-ground activation or events.
• Support and co-work with BM to consolidate the pre/post evaluation report of activations and events.

Education & Qualifications

• University (Post) graduate with business related major.
• Experienced IT user – MS Word, Excel, Power Point and Outlook.
• Fluency in English.
• Fluency in major Burmese dialect.

Experience

• 3 - 5 yrs experiences in consumer activation and events field or experience marketer.
• Track record of successful end-to-end delivery of event projects and programmes, from briefing and conceptualisation to onsite build and supplier management.
• A solid understanding of experiential marketing and brand experience across the industry including insights, measurement, and best practice.
• Experience in managing complex event production and event logistics.
• Agency and third-party supplier management.
• Previous brand experience, activation, or sponsorship at a manager level.
• Retail marketing experience with a B2C brand.
• A passion for creating & delivering innovative ideas and experience.

Competencies & Personal Attributes

• Good at strategic thinking with solid analytical and planning/organizing skills.
• Great communication skills – good at drive alignment with different stakeholders.
• Open minded and eager to learn new things.
• Innovative and systematic person capable of cooperating across the functions.
• Team player.
• Action-oriented, persistent and result oriented.
• Effective, positive, and energetic attitude.
• Positive attitude towards beer and alcohol industry.

Technical Skills

• Fluency in English.
• Computer Skills.
• Analytical Skills.

Application Deadline - 21 Jun 2026