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1. Strategic Marketing Management

• Develop and implement annual and quarterly marketing strategies aligned with business objectives.
• Prepare and manage marketing budgets, forecasts, and campaign plans.
• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.
• Evaluate marketing performance and provide regular reports with actionable insights.

2. Brand Management & Campaign Execution

Gold & Jewellery Business

• Strengthen luxury brand positioning and customer engagement.
• Plan and execute seasonal campaigns, promotions, and product launches.
• Develop customer loyalty and retention programs.

Hotel Business

• Drive room occupancy and revenue growth through targeted marketing campaigns.
• Support event promotions, hospitality branding, and guest experience initiatives.

International School Business

• Lead student enrollment campaigns and brand awareness activities.
• Coordinate education fairs, open house events, and community engagement programs.
• Develop communication strategies for prospective and existing parents.

3. Digital Marketing & Communications

• Manage and optimize digital marketing channels including Facebook, Instagram, TikTok, YouTube, and Google platforms.
• Plan and oversee paid advertising campaigns via:Meta Ads Manager,Google Ads
• Monitor website traffic, SEO performance, and analytics using: Google Analytics
• Supervise content strategy, social media management, and creative campaigns.
• Coordinate with designers, photographers, videographers, and external agencies.

4. Team Leadership & Coordination

• Lead, mentor, and supervise the marketing team.
• Set departmental KPIs and conduct performance evaluations.
• Ensure effective collaboration across departments and business units.
• Manage vendor and agency relationships professionally.

5. Public Relations & Corporate Communications

• Support corporate branding and public relations initiatives.
• Build and maintain relationships with media, partners, and stakeholders.
• Ensure consistency of brand identity and communication standards across all businesses.

Education

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• MBA or professional marketing certification is an advantage.

Experience

• Minimum 6 years of marketing experience.
• Minimum 4 years in a managerial or supervisory role.
• Experience in multi-brand or group business environments preferred.
• Prior exposure to retail, hospitality, luxury, education, or service industries is highly desirable.

Required Skills & Competencies

Technical Competencies

• Strong understanding of strategic marketing and brand management.
• Proven experience in digital marketing and paid advertising.
• Knowledge of social media marketing, SEO, and campaign analytics.
• Strong reporting and presentation skills.
• Proficiency in Microsoft Office applications.

Leadership Competencies

• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Strong organizational and project management capability.
• Creative, analytical, and result-oriented mindset.
• Ability to manage multiple projects simultaneously under deadlines.

Language Requirements

• Proficient in Myanmar language.
• Good command of English (written and spoken) is preferred.