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This role plays a critical role in driving the digital strategy, objectives and online presence of the ATOM brand. This person will oversee the digital team, collaborate with key stakeholders, and set strategic objectives to achieve the digital marketing objectives.

• Lead the digital marketing team to design and implement company digital marketing strategies within budgets and strategic pillars.
• Strong and solid understanding of digital marketing channels to identify the challenges and develop effective solutions.
• Align digital marketing strategies seamlessly with overall business objectives, fostering collaboration and ensuring a seamless customer experience across all touchpoints.
• Develop a KPI and ROI structure for performance marketing, continuously evaluating results and making data-driven adjustments to enhance outcomes. Translate complex data into actionable insights for strategic decision-making.
• Lead the Optimization of Digital Performance Marketing across all platforms such as Google, Meta, Tiktok, etc.
• Addressing challenges related to audience targeting, content optimization, and performance analysis to enhance campaign effectiveness.
• Review new technologies and keep the company at the forefront of developments in digital marketing and experience.
• Enhance analytic tools use and understanding, placing metrics at the heart of everything across digital.
• Develop and implement functional digital marketing strategies aligned with business goals while managing the budget efficiently, ensuring ATOM's unparalleled digital presence.
• Lead all the digital marketing related campaign initiative for ATOM Myanmar which covers GTM, strategic partnerships and achieving the ambition to make ATOM Myanmar the most preferred network for users.
• Establish and nurture relationships with digital partners, advertising agencies, and external vendors, fostering collaborative efforts to create compelling campaigns and contents for digital campaigns.
• Oversee content creation and all Go-To-Market (G2M) campaigns, ensuring innovative and engaging approaches that resonate with our audience.
• Monitor competitor activity, analyze market trends, and stay attuned to evolving customer needs. Utilize this insight to inform strategic decisions, ensuring ATOM's offerings align seamlessly with market demands

Education

• Bachelor’s degree in business management, Economics, or a related field
• Master’s degree in marketing, Communications, or a related field (preferred).

Experience

• Managing, motivating, and developing a high – performing digital marketing team.
• Proven experience as Head of Digital Marketing or similar role, preferably within the telecommunications or tech industry.
• Strong leadership abilities, excellent communication skills, strategic thinking, problem-solving capabilities, and the ability to work in a fast-paced environment.
• Demonstrated expertise in overseeing medium- to high-scale media investments across digital touchpoints.
• Deep understanding of on-page, off-page, and technical SEO/ SEM best practices.
• In-depth understanding of social media platforms, trends and ability to use the performance analytic tools.
• Holding analytical skills to interpret data and translate insights into actionable strategies.
• Strong organizational management skills to manage multiple projects.

Key Skillsets (3 -5 skillsets)

• Strategic Vision
• Strong Leadership
• Analytical Expertise
• Communication and Collaboration
• Problem-Solving
• Operational Excellence
• Stakeholder Focus
• Integrated Thinking and Innovation