Job Summary:

The Marketing Manager will develop and execute marketing strategies to increase brand awareness, drive sales, and expand market share across the company’s FMCG product lines. This role involves product positioning, market analysis, promotional planning, digital campaigns, and leading a marketing team.

Key Responsibilities:

• Develop annual marketing strategies and brand plans in line with business goals.

• Conduct market research to identify consumer trends, competitor activities, and new opportunities.

• Manage ATL/BTL marketing activities including TV, radio, trade shows, events, and in-store promotions.

• Plan and execute digital marketing campaigns including social media, SEO, PPC, and influencer outreach.

• Collaborate with the sales team to align marketing initiatives with sales targets.

• Coordinate with R&D and production teams for new product launches and packaging improvements.

• Monitor marketing budgets and ROI of campaigns.

• Oversee marketing team performance and provide training/support as needed.

• Build and maintain strong relationships with advertising agencies, media, and external partners.

Requirements:

• Bachelor’s degree in Marketing, Business Administration or related field.

• 5+ years experience in marketing, with at least 2 in an FMCG or printing/packaging sector (preferred).

• Strong understanding of consumer behavior, branding, and trade marketing.

• Proficient in digital marketing tools, CRM platforms, and analytics.

• Excellent communication, leadership, and project management skills.