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Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with business objectives.                                                    

• Manage the marketing team and oversee daily marketing operations.

• Collaborate with product, sales, and creative teams to create and launch marketing campaigns(digital, print, events,  etc.).

• Plan, implement, and manage social media, email marketing, content marketing, and paid advertising campaigns.

• Conduct market research to understand customer needs, market trends, and competitive positioning.

• Analyze and report on the effectiveness of marketing campaigns using metrics and KPIs.

• Develop and manage marketing budgets, ensuring efficient allocation of resources.

• Lead brand development efforts, ensuring consistency across all communication channels.

• Coordinate events, webinars, and other promotional activities.

• Maintain relationships with external agencies and vendors.

• Stay up-to-date with the latest marketing trends, tools, and techniques.

Education & Qualifications:

• Bachelor’s degree , Diploma in Marketing, BBA, MBA or a related field.

• 5+ years of experience in marketing, with at least 2 years in a managerial role.

• Strong understanding of digital marketing strategies and tools (SEO, SEM, content marketing,social media).

• Proven ability to manage and lead a team.

• Excellent communication, presentation, and interpersonal skills.

• Strong analytical skills and experience with marketing analytics tools (Google Analytics, CRM systems, etc.).

• Creative thinking with attention to detail and problem-solving ability.