Reported successfully

- Develop and execute 360° integrated marketing strategies (ATL & BTL) to strengthen brand presence.
- Lead all marketing functions including advertising, promotions, packaging design, events, and broadcasting coordination.
- Manage and optimize the marketing budget to ensure strong and measurable ROI.
- Drive digital marketing strategies across platforms such as Facebook, Instagram, and other social media channels.
- Create engaging, platform-specific content to increase brand awareness and customer engagement.
- Coordinate with third-party agencies to manage social media communication and customer interactions professionally.
- Track campaign performance using analytics and continuously optimize results.
- Analyze daily market prices, product positioning, and competitor activities to support strategic decision-making.
- Collect and analyze monthly market share data and key market insights.
- Implement and supervise MIS data collection, sampling, and merchandising plans .
- Coach, mentor, and develop marketing team members.
- Collaborate closely with Sales, Product Development, and Operations teams.
- Maintain strong relationships with vendors, designers, and external partners.

- Bachelor’s degree (or equivalent) in Marketing or a related field.
- Minimum 7 years of experience in marketing management (FMCG).
- Hands-on experience with social media management tools.
- Strong leadership, communication, and analytical skills.
- Willingness to travel when required