Marketing Strategy & Planning

• Develop and implement short- and long-term marketing plans aligned with sales targets and business goals for own brands.
• Develop and manage the brand plan and brand marketing budget efficiently.
• Monitor and analyze key performance indicators (KPIs) to measure the success of branding initiatives.
• Foster cross-functional collaboration with product development, sales, supply chain, order management and other related functional teams.

Digital & Social Media

• Lead digital marketing strategy across platforms (Facebook, TikTok, etc.) and knowledge in google ads.
• Understand digital media terms, ad formats, KPIs, and performance analytics.
• Drive engagement and conversion through data-driven digital campaigns

Advertising & Communication

• Plan and oversee all advertising activities including TVCs, digital campaigns, and influencer marketing.
• Manage agency partners for the development of integrated brand communication strategies.
• Write and deliver clear brand briefs for creative development.
• Ensure alignment between brand messaging and media strategy across TV, digital, OOH, and in-store channels.
• Track and analyze advertising KPIs and campaign performance metrics.

• Work closely with creative, media, and production agencies to develop campaigns and materials.
• Oversee the production process including shooting, editing, and final delivery of creative assets.

Brand Development & R&D

• Develop product labeling, packaging, and compliance with local regulations.
• Collaborate with product development team on research for brand development and product innovation.
• Organize consumer and market research to derive actionable insights and market trends to support developing own brands.
• Collaborate with internal and external teams on product development and branding strategies.

POSM, Packaging & Visual Marketing

• Supervise the design and production of Point-of-Sale Materials (POSM), packaging, and in-store displays.
• Collaborate with internal designers to ensure materials align with the overall brand concept and strategy.
• Develop and implement in-store visibility and merchandising strategies.

• Design and implement effective GTM strategies for product launches and category expansions.
• Along with GTM plans with consumer insights, sales objectives, and trade requirements.

Financial & Performance Management

• Responsible for full P&L for the designated brands.
• Monitor the brand and sku performance on daily basic, monthly basic vs. targets; identify risks and opportunities.
• Work closely with finance, trade marketing team, sales teams and other functional teams to drive profitable growth.

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Minimum 8 years of marketing experience in FMCG, with at least 3 years in a leadership role.
• Experience in brand development, advertising (TVC & digital), and agency management.
• Strong understanding of the Myanmar consumer market and retail environment.
• Hands-on experience with packaging design, POSM creation, and product labeling.
• Proficiency in English and Burmese.
• Solid knowledge of media metrics, campaign KPIs, and performance reporting tools.