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Marketing Manager – Responsibilities

• The Marketing Manager is responsible for leading all marketing activities to grow brand awareness, increase sales, and expand the company’s presence in the clothing market.

Key Responsibilities:

1. Develop and implement annual and monthly marketing plans.

2. Lead and manage the marketing team (digital, content, design, and staff).

3. Conduct market research, analyze competitors, and set pricing strategies.

4. Plan and optimize marketing campaigns to attract and retain customers.

5. Train, guide, and improve team performance.

6. Monitor market trends and suggest new product ideas to management.

7. Manage branding, advertising, and promotional activities (online & offline).

8. Oversee digital marketing channels (Facebook, TikTok, Instagram, etc.).

9. Analyze marketing performance and improve ROI (Return on Investment).

10. Identify new markets, customers, and business opportunities.

11. Prepare and manage marketing budgets and campaign plans.

12. Work closely with the sales team to achieve business targets.

13. Collaborate with designers and content creators to ensure consistent branding.

14. Handle internal challenges and coordinate with other departments.

Job Requirements – Marketing Manager

• Age: 30 years and above (preferably up to 40+)

• Bachelor’s Degree, Diploma, or MBA in Marketing or related field

• Basic computer skills (Excel, PowerPoint, Email, Internet)

• Minimum 5–7 years of relevant marketing experience

• Strong ability to develop marketing plans and explore new markets

• Good communication and interpersonal skills

• Strong analytical and problem-solving abilities

• Able to collect, analyze, and present marketing data and promotional ideas

• Knowledge of the textile/clothing industry is an advantage

• Leadership skills with the ability to manage and improve team performance

• Honest, hardworking, and highly motivated

• Able to work well in a team and collaborate with different departments