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Marketing Manager – Responsibilities

• The Marketing Manager is responsible for leading all marketing activities to grow brand awareness, increase sales, and expand the company’s presence in the clothing market.

Key Responsibilities:

1. Develop and execute annual, quarterly, and monthly marketing strategies aligned with business objectives.
2. Lead, mentor, and manage the marketing team, including digital marketing, content creation, graphic design, and promotional staff.
3. Build brand awareness and strengthen the company's market position through effective online and offline marketing initiatives.
4. Plan, launch, monitor, and optimize marketing campaigns to increase customer acquisition, engagement, and sales.
5. Conduct market research, analyze customer behavior, monitor competitors, and recommend pricing and promotional strategies.
6. Identify emerging market trends and provide recommendations for new products, collections, and business opportunities.
7. Manage the company's digital marketing platforms, including Facebook, TikTok, Instagram, and other relevant channels.
8. Collaborate with designers and content creators to ensure consistent branding and high-quality marketing materials.
9. Work closely with the Sales team to develop campaigns that support revenue growth and customer retention.
10. Measure campaign performance using key marketing metrics and continuously improve Return on Investment (ROI).
11. Prepare and manage marketing budgets, campaign schedules, and performance reports.
12. Develop promotional events, product launches, exhibitions, and seasonal marketing activities.
13. Build relationships with advertising agencies, media partners, influencers, and other marketing vendors.
14. Coordinate effectively with other departments to ensure smooth execution of marketing initiatives.
15. Coach and develop team members through regular feedback, training, and performance management.

Job Requirements – Marketing Manager

• Age 30 to 45 years.
• Bachelor's Degree, Diploma, or MBA in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum 5–7 years of marketing experience, with at least 3 years in a managerial or leadership role.
• Experience in retail, fashion, textile, garment, FMCG, or consumer products is highly preferred.
• Strong knowledge of marketing strategy, branding, digital marketing, social media marketing, and campaign management.
• Proven ability to develop and execute marketing plans, increase brand awareness, and identify new market opportunities.
• Strong analytical, strategic thinking, and problem-solving skills, with the ability to collect, analyze, and present market data and marketing proposals.
• Excellent leadership, communication, interpersonal, and team management skills, with the ability to motivate and develop staff.
• Basic to intermediate computer skills, including Microsoft Word, Excel, PowerPoint, Outlook/Email and Internet.
• Familiarity with digital marketing tools, social media platforms, and marketing analytics.
• Knowledge of the textile, fabric, clothing, or fashion industry is an added advantage.
• Able to work in a fast-paced environment, manage multiple projects, and collaborate effectively with different departments.
• Honest, responsible, hardworking, self-motivated, and committed to achieving business goals.