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1. Strategy & Planning

• Develop short-term and long-term marketing strategies to support the company's sales growth and business objectives.
• Conduct market research to analyze competitors, customer behavior, and industry trends, and identify new business opportunities.

2. Digital Marketing & Advertising

• Plan, implement, and manage digital marketing campaigns across social media platforms such as Facebook, TikTok, and the company website.
• Collaborate with the content team to develop engaging content, including articles, graphics, and videos, to enhance brand visibility and customer engagement.

3. Team Leadership & Collaboration

• Lead and supervise the marketing team, including designers, content writers, and sales support staff, ensuring projects are completed on time and meet quality standards.
• Work closely with the Sales team and other departments to align marketing initiatives with sales objectives and business goals.

4. Budget Management & Performance Analysis

• Prepare, manage, and monitor the marketing budget to ensure effective and efficient utilization of resources.
• Measure campaign performance using key metrics and data analytics, evaluate Return on Investment (ROI), and prepare regular performance reports for management.

5. Brand Development & Awareness

• Develop and strengthen the company's brand image by increasing public awareness, customer trust, and market recognition of the company's products and services.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Strong knowledge of digital marketing, social media, SEO/SEM, email marketing, and content marketing.
• Experience developing and executing successful marketing campaigns.
• Excellent analytical skills with the ability to interpret market trends and campaign performance.
• Strong leadership, team management, and project management abilities.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office and marketing tools such as Google Analytics, Google Ads, CRM systems, and marketing automation platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinking with strong problem-solving and decision-making skills.
• Experience managing marketing budgets and maximizing return on investment (ROI).
• Willingness to travel, if required.