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We are looking for a high-impact commercial professional to drive Route-to-Market (RTM) execution, sales performance management, and trade program governance.

This role plays a critical part in transforming how we prioritize outlets, optimize coverage, and improve ROI in a highly dynamic and competitive FMCG environment.

As the RTM & Commercial Excellence Manager and in the area of Sales, you will: 

Drive Route-to-Market Excellence

• Support and execute RTM strategies to improve distribution, coverage, and efficiency
• Lead initiatives such as trade segmentation and coverage optimization

Lead Sales Performance Management

• Track and analyze sales KPIs, targets, and performance trends
• Deliver regular insights (daily / weekly / monthly) to support decision-making
• Identify opportunities to improve salesforce productivity and execution quality

Manage Trade Program Performance

• Monitor execution of trade and promotional programs
• Evaluate effectiveness and ROI of trade investments
• Highlight gaps and recommend actionable improvements

Deliver Data-Driven Insights

• Develop and maintain dashboards and reporting tools (e.g., Power BI, Excel)
• Translate complex data into clear, actionable recommendations for management

Lead Strategic & Commercial Projects

• Participate in or lead key projects such as:
  • RTM transformation
  • Performance management initiatives
  • Coverage and segmentation improvements

Lead & Develop Team

• Coach and develop team members to build analytical and commercial capability
• Foster a culture of accountability, collaboration, and continuous improvement

• 5–8 years of experience in Sales Operations, Commercial Planning, or RTM (FMCG preferred)
• Strong analytical mindset with experience in Excel, Powe BI, or similar tools
• Solid understanding of distribution, retail channels, and sales operations
• Proven ability to work cross-functionally, manage projects, and deliver results
• Leadership experience with team development capability
• Excellent English communication skills