We will be recruiting for this position at the upcoming JobNATION job fair Yangon on 21st-March-2026 at Novotel Hotel Yangon.

If you apply for this job now and are shortlisted, then please come to the job fair and we will have an interview booth ready for you.
 

Purpose of the Role

The Sales & Marketing Assistant Manager is responsible for driving sales growth, distribution expansion, and trade marketing execution across both General Trade (GT) and Modern Trade (MT) channels.

This role plays a key part in ensuring strong market penetration, outlet coverage, and brand visibility, while aligning sales operations with marketing initiatives to achieve business targets.
 

Responsibilities

• Develop and execute strategies to expand GT & MT distribution channels
• Manage and grow relationships with distributors, wholesalers, and key retail partners
• Ensure strong outlet coverage, product availability, and stock movement
• Monitor daily/weekly/monthly sales performance vs targets
• Identify new business opportunities and open new accounts (GT & MT)
• Handle key accounts (supermarkets, mini marts, shopping centers)
• Negotiate listing, promotions, shelf space, and visibility
• Ensure proper merchandising, planogram execution, and stock availability
• Coordinate in-store promotions and activation campaigns
• Work closely with sub-distributors and sales reps to push sell-in & sell-out
• Plan and execute trade promotions, incentives, and retailer programs
• Monitor market feedback, competitor activity, and pricing
• Plan and execute trade marketing campaigns for GT & MT
• Align marketing activities with sales objectives (campaigns, promotions, bundles)
• Support branding, POSM, and in-store visibility execution
• Collaborate with creative team for campaign materials
• Track KPIs: sales growth, distribution coverage, ROI on promotions
• Analyse market trends and competitor performance
• Prepare regular reports for National Sales Manager

Job Requirements

• 2+ years experience in FMCG / Retail / GT & MT Sales or Trade Marketing
• Strong network or experience with distributors and modern trade accounts
• Proven track record in achieving sales targets and expanding distribution
• Good negotiation and communication skills
• Strong analytical and reporting skills
• Ability to work in a fast-paced, target-driven environment