The Sales and Marketing Executive is responsible for driving sales growth, increasing brand awareness, building customer relationships, and identifying new business opportunities for Wizkraft beverages across modern trade outlets and key accounts.

• Drive sales growth by meeting or exceeding assigned sales targets across modern trade outlets and key accounts. Monitor performance regularly and implement strategies to stay on track.
• Conduct regular sales calls to engage new and existing customers, understand their needs, and present relevant product offerings. Focus on building long-term relationships and ensuring customer satisfaction.
• Identify and pursue new business opportunities in the modern trade sector and other relevant channels. Proactively seek out new outlets, distributors, and partners to expand the brand’s reach.
• Stay informed about market trends, customer preferences, and competitor activity. Provide insights on how to improve sales strategies and stay ahead of competitors in the beverage industry.
• Prepare regular sales forecasts, reports, and performance analytics to track progress and adjust strategies. Use insights to refine sales tactics and improve overall performance.
• Work closely with the marketing team to execute promotional campaigns, ensure brand consistency, and drive consumer engagement. Collaborate on marketing materials and activations that align with sales goals.
• Focus on growing sales in modern trade channels, including supermarkets, hypermarkets, and other large retail stores. Ensure product availability, visibility, and execution of trade promotions.
• Assist in managing the sales budget for promotional activities and events. Ensure optimal resource allocation and return on investment (ROI).
• Identify and pursue new business opportunities in the modern trade sector and other relevant channels. Proactively seek out new outlets, distributors, and partners to expand the brand’s reach.
• Attend industry events, trade shows, and promotional activities to represent Wizkraft and build relationships with distributors, retailers, and potential customers.
• Keep up to date with industry trends, regulations, and innovations in the beverage sector.
• Any other ad hoc assignments as required by business needs.

Experience:

• Proven experience in sales and marketing roles, preferably in the beverage or FMCG industry.
• Strong knowledge of sales strategies, marketing techniques, and tools such as Excel for data analysis and reporting.
• Experience in preparing and managing modern trade contracts, ensuring compliance and smooth execution.
• Proficient in using email and other digital communication tools for customer engagement and collaboration.

Skills:

• Excellent communication and interpersonal skills.
• Strong negotiation and presentation skills.
• Creative thinking and problem-solving abilities

Competencies:

• Goal-oriented and self-motivated
• Analytical thinking
• Attention to detail
• Teamwork orientation
• Ability to build and maintain relationships