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1. Sales & Channel Strategy Execution

• Territory Expansion: Drive sales revenue and market share targets for chili powder, turmeric powder, chili pastes, and culinary spices across all Lower Myanmar territories.

• Channel Distribution: Expand distribution coverage across Traditional Trade (wholesale hubs , retail shops, wet markets), Modern Trade (City Mart, Ocean, Sein Gay Par, hypermarkets), and HORECA / B2B (restaurants, tea shops, food chains, catering companies).

• Distributor & Dealer Management: Identify, onboard, and manage regional distributors/wholesalers in secondary hubs (Bago, Mawlamyine, Pathein, Pyay), setting sales targets and monitoring inventory levels to prevent stockouts or overstocking.

2. Marketing & Brand Activation

• Trade Marketing & In-Store Promotions: Plan and execute trade promotions, display visibility (POSM, shelf-space placement in modern trade), and localized sampling campaigns at wet markets and supermarkets.

• HORECA Activation: Execute targeted bulk-pack sampling programs for commercial kitchens, restaurants, and food manufacturers to secure bulk culinary spice contracts.

• Consumer Campaign Management: Collaborate with digital marketing and agency partners to create regional consumer activations, cooking show sponsorships, and festive campaigns (e.g., Thingyan, Thadingyut season demand spikes).

3. Team Leadership & Field Management

• Sales Team Management: Lead, mentor, and evaluate Area Sales Officers (ASOs) and field sales executives across Lower Myanmar.

• Route-to-Market (RTM) Optimization: Establish clear coverage routes, beat plans, and daily sales call schedules for the field team to ensure optimal outlet visit rates.

4. Forecasting, Market Intelligence & Reporting

• Demand Forecasting: Partner with the Factory Manager and Supply Chain team to provide accurate monthly/quarterly sales forecasts for dry powders vs. wet paste product lines to optimize production scheduling.

• Competitor Intelligence: Continuously monitor competitor pricing, trade schemes, packaging changes, and market entry of local or imported spice and paste brands.

• Budget & Performance Reporting: Manage the regional sales and promotional budget and deliver regular performance reports to senior executive management.

1. Education & Experience

• Education: Bachelor’s degree.

• Experience: Minimum 5+ years of progressive sales experience in FMCG food products, with at least 2–3 years in a Managerial or Supervisory role.

• Industry Focus: Direct experience selling spices, condiments, cooking oils, sauces, or staple food items in Myanmar is highly preferred.

2. Knowledge & Technical Skills

• Network & Relationships: Established networks with key FMCG wholesalers , and regional distributors in Lower Myanmar.

• Channel Mastery: Deep understanding of both consumer retail trade (sachets, small packs) and B2B bulk supply (bulk bags/buckets for food services).

• Software: Proficient in MS Office (Excel for sales reporting and tracking, PowerPoint, Word)

3. Soft Skills & Personal Traits

• Leadership & Drive: Proven capability to lead and motivate a field sales force across multiple cities/towns.

• Negotiation: Exceptional bargaining and deal-closing skills with major wholesalers, retail buyers, and corporate accounts.

• Mobility: Willingness to travel frequently within Lower Myanmar (Yangon, Bago, Ayeyarwady, Mon, Tanintharyi) for distributor visits and market audits.

• Languages: Fluent in Myanmar language; working proficiency in English is preferred for international expo