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• Develop and implement effective marketing strategies to generate daily enquiries and increase student enrolment. 

• Plan and manage daily marketing activities to improve brand visibility and student recruitment performance. 

• Identify quality leads and target students through both online and offline marketing activities. 

• Execute multi-channel marketing campaigns including Facebook marketing, social media marketing, digital marketing, events, seminars, school visits, partnership activities, referral campaigns, and outreach programmes. 

• Manage marketing campaigns across platforms such as Facebook, TikTok, Instagram, Telegram, LinkedIn, Google, and other digital channels. 

• Analyse marketing performance, lead quality, enquiry conversion rates, and student recruitment strategies to improve overall results. 

• Monitor daily enquiries, follow-up performance, and conversion progress to achieve recruitment targets. 

• Work closely with admissions and counselling teams to improve lead conversion and student enrolment processes. 

• Organise and coordinate marketing events, open houses, education fairs, webinars, workshops, and student engagement activities. 

• Conduct school visits, programme presentations, and external promotional activities to attract potential students. 

• Work with overseas partners and international institutions on joint marketing campaigns and promotional activities. 

• Build and maintain strong relationships with schools, agents, students, parents, education partners, and corporate organisations. 

• Research market trends, competitor activities, and student demands to recommend effective marketing strategies and business opportunities. 

• Create creative marketing ideas, promotional content, and branding campaigns to improve student engagement and brand awareness.

• Bachelor’s degree in Marketing, Business Administration, Communication, Education, or related fields preferred

• Experience in marketing, student recruitment, sales, business development, or education industry is an advantage

• Strong understanding of social media marketing, digital marketing, and offline marketing strategies, including Facebook marketing, TikTok marketing, content marketing, events, seminars, education fairs, school visits, student recruitment activities, outreach programmes, branding campaigns, partnership marketing, and lead generation strategies to attract quality students and increase enquiries

• Good communication, presentation, negotiation, and interpersonal skills

• Confident in conducting school presentations, seminars, student counselling, and recruitment activities

• Able to develop and implement effective marketing strategies and campaigns independently

• Strong organisational and coordination skills for managing marketing campaigns, events, and partnership activities

• Able to work under pressure and achieve enquiry, lead generation, and student recruitment targets

• Creative thinking, problem-solving ability, and strong teamwork skills

• Good English communication skills preferred

• Passionate about higher education, student engagement, international education opportunities, and achieving marketing targets

Interested candidates are invited to submit their CV to [email protected] and [email protected]

Note: CV Form should only be sent in Word or PDF file. Expected salary must be included.