Reported successfully

Role Purpose 

The Senior Specialist plays a cross-functional execution role that consolidates responsibilities from GTM, Program Management, and Marketing Management. This individual will operationalize go-to-market strategies, co-own integrated campaign execution, and contribute to the rollout of business-critical programs and initiatives across all communication channels. The role leads cross-functional collaboration, drives execution excellence, and ensures measurable impact across all customer touchpoints while strengthening Yoma Bank’s brand equity and market leadership. 

Key Responsibilities 

Strategy Support & GTM Planning 

• Assist in developing integrated GTM strategies across new launches, pilots, and product campaigns. 
• Translate business objectives into structured marketing and communication action plans. 
• Support campaign concepting and internal readiness discussions with product and business units. 

Execution & Campaign Rollout 

• Draft detailed GTM work plans and timelines with assigned ownership. 
• Coordinate development of campaign toolkits: FAQs, pitch decks, internal guides, and checklists. 
• Liaise with internal teams including Creative, Digital, Risk, Legal, and Business to finalize execution requirements. 

Performance Monitoring & Insights 

• Consolidate post-launch reports and frontline feedback. 
• Track campaign KPIs and support reporting to senior managers. 
• Contribute to post-mortem evaluations and knowledge sharing. 

Program & Budget Coordination 

• Assist in budgeting, vendor coordination, and expense tracking. 

• Ensure compliance with internal financial and procurement protocols. 

• Monitor program timelines, deliverables, and financial milestones. 

Education & Special Training

Essential 

• Bachelor’s degree in marketing, Business, or related field. 

Desirable 

• Master’s degree in marketing, Business Administration, or equivalent. 

Experience 

Essential  

• 4 - 6 years of experience in marketing strategy, campaign execution, and stakeholder management. 

Desirable 

• Experience working in the financial sector or corporate marketing. 

Knowledge & Skills  

Essential  

• Proficiency in project management tools, data analysis, and content creation 
• Expertise in campaign performance measurement, scaling, and reporting. 
• Regulatory compliance awareness and risk management knowledge.

Desirable 

• Familiarity with SEO, SEM, and digital analytics platforms 
• Strategic mindset with the ability to interpret performance data and adjust plans. 
• Strong written, verbal, and interpersonal communication skills. 
• Detail-oriented and highly organized. 

Languages 

• Fluent in English 

• Excellent writing skills in English and Myanmar.