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Role Purpose 

The Senior Specialist plays a cross-functional execution role that consolidates responsibilities from GTM, Program Management, and Marketing Management. This individual will operationalize go-to-market strategies, co-own integrated campaign execution, and contribute to the rollout of business-critical programs and initiatives across all communication channels. The role leads cross-functional collaboration, drives execution excellence, and ensures measurable impact across all customer touchpoints while strengthening Yoma Bank’s brand equity and market leadership. 

Key Responsibilities 

Strategy Support & GTM Planning 

• Assist in developing integrated GTM strategies across new launches, pilots, and product campaigns. 
• Translate business objectives into structured marketing and communication action plans. 
• Support campaign concepting and internal readiness discussions with product and business units. 

Execution & Campaign Rollout 

• Draft detailed GTM work plans and timelines with assigned ownership. 
• Coordinate development of campaign toolkits: FAQs, pitch decks, internal guides, and checklists. 
• Liaise with internal teams including Creative, Digital, Risk, Legal, and Business to finalize execution requirements. 

Performance Monitoring & Insights 

• Consolidate post-launch reports and frontline feedback. 
• Track campaign KPIs and support reporting to senior managers. 
• Contribute to post-mortem evaluations and knowledge sharing. 

Program & Budget Coordination 

• Assist in budgeting, vendor coordination, and expense tracking. 

• Ensure compliance with internal financial and procurement protocols. 

• Monitor program timelines, deliverables, and financial milestones.