The role holder will have to drive the strategy and design/develop the whole Wealth segment benefit and privileges program, the lending offers, identify and set up dedicated lounge/centers for PB customers. Will need to work closely with team members to understand customer profiles, segments and build the benefits program to suit the lifestyle of the customers. Will work closely with teams from Marketing to identify and source suitable benefits for
the customers for special occasions etc.
1. STRATEGY 
Review and manage the strategy in line with developments in markets,competition, customer expectation and aspirations. Work closely with Head of Department to define the short, medium, long-term strategy for the business and ensure its implementation working with the team and all other stakeholders.
2. PRODUCT STRATEGY
Work closely with Head of Department on roadmap and work with Product head for development of the proposition.
3. PRIVILEGES PROGRAM
Develop a bouquet of Direct tie-ups of services across privileges, benefits and lending product offers. Do a cost benefit analysis to arrive at the right service for the customers.
4. CUSTOMER COMMUNICATIONS
Customer newsletter and all other communications.
5. MARKETING MATERIAL 
Work closely with marketing to ensure all the required branded marketing material is always in stock across channels.
6. MARKET RESEARCH
Work with product teams for any research requirements and work with Marketing team for briefing, execution etc.,
7. EVENTS
Ideate and plan events calendar with teams and work on budgets, approvals, promotions etc.,
8. COMPETITOR MAPPING
Review what the market is offering and ensure the privileges offered are superior in addition to the offers from Debit/Credit cards.
9. RELATIONSHIPS
Build and maintain relationships with existing and potential merchants, service providers in order to get the best benefits. Work across Departments to build the relationships.
10. DELIVERY
Ensure that all the services are provided seamlessly at all times and arebest in market.
11. MIS
Develop robust MIS to track usage and impact of all privileges/services.
12. QUALITY
Ensure all the product and services are of the highest quality.
13. PARTNERSHIPS
Build partnerships with providers for exclusive services and benefits.

• Graduate and more preferred an MBA.
• Minimum 4-6 years of experience in managing lifestyle products, privilege programs in banks or events.
• Project management experience an added advantage.
• Good network with product and service providers, preferred.
• Understanding of banking products, process, services an advantag.
• Excellent communication and presentation skills.
• Strong interpersonal skills and an ability to build rapport with customers.