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Our client is new to the market working with a major Myanmar banking institution to rollout a new product and currently looking to add a key member to the team:

Summary Job Purpose:

Responsible for planning and executing national wide trade marketing activities and consumer engagement activities in line with the overall Marketing and Communication Strategy.

Key Responsibilities:

1. Develop trade marketing strategy and budget in line with overall Branding and marketing strategy.
2. Plan, develop and execute national wide trade marketing and customer engagement activities including development of point-of-sales (POS) materials and promotions.
3. Work closely with S&D team to ensure trade marketing strategies and activities are aligned with overall sales and revenue targets.
4. Work closely with regional marketing & S&D teams to plan, develop targeted regional / local trade marketing and customer engagement campaigns to promote sales and drive customer uptake.
5. Work closely with product team to plan and design product launch and promotion activities.
6. Flawlessly execute of all trade marketing and customer engagements activities.

Functional Skills and knowledge area:

 Drive for transformational, pioneering cultural work
 Strategic and analytical thinker with excellent written, verbal communication, and presentation skills
and ability to work well under deadlines
 Flexibility, initiative, appetite for dynamic environment
 Strong interpersonal, relationship-development and leadership skills
 Effective leader of direct and cross-functional teams
 Strong connection to and passion for culture and cross-disciplinary thinking
 Well-organized, detail-oriented, ability to prioritize and multi-task
 Ability to prioritize in a rapidly changing environment.
 Must be flexible, a team player, enjoy working in distributed teams and willing to travel locally and
internationally.
 In-depth knowledge of Office suite of tools.
 High level of Customer Service and Solution orientation.
 Dynamic, Ambitious and strong record of creating a winning vision in an environment

Qualifications :

 Bachelor or Master Degree in Business Management, Economics, Marketing or related field.
 At least more than three to five years of relevant experience with trade marketing and customer
engagement preferably Telecommunication, Mobile Financial Services, and Retail Business.
 Strong knowledge of retail in Myanmar or other emerging market.
 Strong project management skills.