This role is responsible for driving demand for KBZPay in merchant and agent channels. This role will work closely with the Marketing, DPS, Merchant and Agent teams.

The ideal candidate will have experience in managing trade channel marketing at a national level (wide distribution network). They will be used to working with multiple suppliers, and coordinating delivery of materials from design through to installation. They will have a good network of suppliers and a good relationship with trade channels.

The Trade Marketing Manager works closely with the Sales, Merchant and Agent teams to understand the requirements of the market, and then with Marketing to develop marketing solutions for brand visibility, POS and in-market activation challenges. This role is expected to drive best-in-class branding and POS for KBZPay, to make the brand stand out from the competition – for the merchants, and for the customers.

• Drive increased demand for KBZPay in merchant and agent channels
• Focus on building a strong relationship between KBZPay and merchants/ agents to make KBZPay the partner of choice for merchants
• Develop marketing materials and activations for merchant and agent channels
• Develop effective campaigns and reward programs to motivate merchants and agents to drive usage of KBZPay
• Collect feedback from sales team, merchants and agents to input into
• Regular market visits to review and assess visibility of branding materials and to stay up to date on competitor activities
• Manage budgets, inventory and stock levels in order to maintain a steady supply of materials to merchants and agents.
• Negotiate favourable rates and terms with suppliers on behalf of KBZPay
• Report regularly to management on challenges and opportunities in the market
• Establish internal processes and GTM plan for all materials

• At least 3 years working in trade or channel marketing role. Strong knowledge of BTL marketing.
• Sales or relationship building experience beneficial
• Proven ability to manage large scale distribution (nationwide)
• Good English, fluent in Burmese and excellent overall communication skills