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Marketing Strategy & Planning

• Lead the development of annual, quarterly, and monthly brand marketing plans aligned with business objectives and revenue targets.
• Define campaign objectives, value propositions, and integrated communication strategies across digital and offline channels.
• Collaborate closely with internal teams (creative, content, digital, operations) to ensure strategies are actionable, aligned, and measurable.
• Maintain a structured campaign calendar aligned with business priorities, client acquisition cycles, and key market opportunities.

Brand Strategy, Messaging & Channel Strategy

• Develop and execute comprehensive branding strategies to enhance brand visibility, equity and assisting all brands of the Asia Strategic Holdings Group. 
• Ensure consistency in brand voice, tone, and visual identity across all touchpoints, including proposals, reports, digital platforms, and corporate communications.
• Tailor messaging for key audiences aligning with market insights and client needs.
• Define and manage the optimal mix of marketing channels (owned, earned, and paid) to maximize brand visibility and credibility.
• Develop communication frameworks to manage brand reputation, including proactive and reactive messaging for sensitive or crisis situations.

Content Quality & Execution Oversight

• Oversee the development of high-quality, insight-driven content that reinforces brand expertise and credibility (e.g., thought leadership, risk insights, case studies).
• Review content briefs, reports, and marketing materials to ensure alignment with strategic messaging and brand standards.
• Drive innovation in content formats, including video, expert commentary, and digital storytelling tailored for platforms such as LinkedIn and industry channels.
• Identify emerging media trends and proactively adapt content strategies to maintain relevance and engagement.
• Promote the effective use of AI and digital tools to enhance content production efficiency while maintaining quality and consistency.

Internal Coordination & Delivery Assurance

• Act as the central coordinator for marketing execution, ensuring alignment across internal stakeholders and functions.
• Lead integrated (360°) campaign execution across digital, offline, and relationship-driven channels, ensuring consistency in messaging and delivery.
• Collaborate closely with business development and operations teams to align marketing initiatives with client needs and service offerings.
• Review and approve key campaign deliverables to ensure alignment with brand standards and business objectives.

Performance Monitoring & Optimization

• Own and track key marketing KPIs, including brand awareness, engagement, lead generation, and contribution to revenue growth.
• Utilize analytics tools (e.g., Google Analytics, CRM systems, social insights) to evaluate performance and optimize campaigns.
• Work closely with sales and business development teams to refine messaging and improve conversion rates and cost efficiency.

Market & Client Insight Integration

• Monitor market trends, competitor positioning, and developments in Myanmar’s security and risk landscape.
• Gather and apply client insights to refine brand positioning, messaging, and service communication.
• Support the development of targeted marketing initiatives based on industry segments and client profiles

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A Master’s degree or professional certifications is an advantage.
• Strong written and verbal communication skills in English; Burmese proficiency is highly desirable.

Experience

• Minimum 7 years of progressive experience in brand marketing, corporate communications, or B2C marketing roles.
• Experience in service, education, or related industries is highly preferred.
• Proven ability to manage integrated marketing campaigns and work cross-functionally in a structured organization