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Brand Strategy & Planning

• Develop and implement annual brand plans and marketing strategies.
• Define brand positioning, target audience, and communication direction.
• Ensure brand consistency across all channels and touchpoints.
• Monitor brand health and recommend improvement strategies.

Marketing Campaign Management

• Plan and execute ATL, BTL, digital, and trade marketing campaigns.
• Manage promotional activities, seasonal campaigns, and product activations.
• Coordinate with agencies and media partners for campaign execution.
• Evaluate campaign performance and optimize future activities.

Product Management & Launches

• Lead new product launches and relaunch strategies.
• Collaborate with R&D, Production, and Sales teams for product development.
• Monitor product lifecycle and identify innovation opportunities.
• Analyze product performance and recommend improvements.

Market Research & Consumer Insights

• Conduct market analysis, competitor benchmarking, and consumer research.
• Identify customer needs, trends, and purchasing behavior.
• Use insights to improve marketing effectiveness and product positioning.

Sales & Trade Collaboration

• Work closely with Sales and Trade Marketing teams to support business growth.
• Develop in-store promotions and retail visibility activities.
• Support distributors and retail partners with marketing initiatives.

Budget & Reporting

• Manage brand marketing budget effectively.
• Track campaign spending and ROI performance.
• Prepare monthly reports, presentations, and brand performance analysis.

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3–5 years of experience in FMCG brand management or marketing.
• Strong understanding of consumer behavior and market dynamics.
• Experience in campaign management and product marketing.
• Knowledge of digital marketing and social media platforms.
• Excellent communication, analytical, and project management skills.
• Ability to work under pressure and manage multiple projects.