A Fantastic Opportunity for ...
The Marketing Manager for Myanmar is responsible for the strategic growth and brand health of EFG’s portfolio (including The Pizza Company) within the local market. This role focuses on adapting international brand standards to the Myanmar consumer, leading digital-first marketing efforts, and managing high-impact seasonal campaigns.
Functional Responsibilities:
Strategic Growth & Market Entry Brand Expansion: Lead market research and feasibility studies for potential new outlet locations across major cities in Myanmar to support business growth.
Long-Term Planning: Initiate and develop 3-year strategic marketing roadmaps to ensure sustained brand popularity and market share.
Performance & ROI Tracking Campaign Analysis: Develop and implement advanced tracking templates to evaluate the ROI of every marketing campaign, using data to pivot future strategies.
Menu Optimization: Lead the analysis of menu engineering and pricing strategies to ensure high profitability while maintaining customer satisfaction in a fluctuating economy.
Senior Stakeholder Management Franchisor Liaison: Act as the primary point of contact for international franchisors, ensuring Myanmar’s localized activities still strictly adhere to global brand guidelines.
Crisis Communication: Oversee the brand's reputation and lead any necessary PR or crisis communication efforts to maintain a positive public image.
External Advocacy Industry Representation: Actively participate in trade shows, press launches, and public meetings to keep the company’s image high and stay updated on F&B industry trends.
CSR Strategy: Design and manage impactful Corporate Social Responsibility (CSR) programs that resonate with the local Myanmar community.
Financial Responsibilities:
Annual & Monthly Forecasting: Develop and maintain accurate yearly marketing budget forecasts, broken down into monthly operational plans to ensure consistent brand investment throughout the fiscal year.
P&L Management: Take full accountability for the Myanmar marketing Profit & Loss (P&L), optimizing spend across traditional and digital channels to maximize ROI and hit brand financial targets.
Cost Management & Negotiation: Oversee marketing expenses and lead negotiations with vendors (media, agencies, and suppliers) to ensure cost-efficiency without compromising quality.
Revenue Generation: Design and evaluate promotional strategies specifically aimed at driving store foot traffic and increasing transaction value to meet company revenue goals.
Financial Reporting: Track and record all marketing expenditures against the budget, providing regular updates to senior management on variances and adjustments.
HR Responsibilities:
Team Structure & Management: Lead and oversee a local marketing team based in Yangon, ensuring clear KPIs and performance reviews are conducted regularly.
Mentorship: Act as a subject matter expert, coaching the local marketing team on digital trends, strategic planning, and brand standards.
Conflict Resolution: Proactively resolve team or operational problems to ensure smooth campaign rollouts and a positive working environment.
Talent Acquisition: Support the recruitment, interview, and selection process for new marketing talent to ensure the team has the right mix of skills for the Myanmar market.
Training & Development: Identify skill gaps within the team and coordinate with HR to provide necessary training or personal career development opportunities.