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Brand Strategy Support

• Assist in the execution of brand strategies and positioning for agrochemical products (e.g., pesticides, fertilizers, herbicides).
• Ensure alignment with overall business goals and agricultural industry trends.
• Support the team in conducting market research, competitor analysis, and customer insights to refine brand positioning.

Marketing Campaign Execution

• Assist in the planning, execution, and optimization of marketing campaigns (digital, print, and field-based) to promote agrochemical products.
• Coordinate with creative teams and agencies to create marketing materials, such as advertisements, brochures, and social media content.
• Track and report campaign performance, providing recommendations for improvement and optimization.

Digital Marketing & Social Media

• Assist in managing the brand’s digital presence, including social media, websites, and email marketing campaigns.
• Support content creation tailored to the agricultural market, focusing on educating and engaging farmers, agronomists, and distributors.
• Monitor and analyze digital metrics to optimize engagement, traffic, and conversion rates.

Product Promotion & Launch

• Assist in planning and executing product launches and promotional activities, including field trials, trade shows, and distributor events.
• Support the creation of product-focused materials (e.g., educational brochures, product demos, and presentations).
• Help coordinate cross-functional teams to ensure timely execution of product promotions and launches.

Market Research & Customer Insights

• Conduct primary and secondary research to gather insights on market trends, competitor activities, and customer needs.
• Analyze customer feedback and industry reports to help refine brand messaging and positioning.
• Prepare presentations and reports summarizing research findings for senior brand managers.

Cross-Functional Collaboration

• Collaborate with sales, R&D, and product teams to align marketing strategies with product development and sales goals.
• Coordinate with external partners (agencies, distributors, and influencers) to ensure brand consistency and effective communication.
• Assist in organizing and supporting events, such as field demonstrations, webinars, and agricultural trade shows.

Performance Monitoring & Reporting

• Monitor brand performance metrics, including brand awareness, engagement, and sales growth.
• Help track and report on the effectiveness of marketing campaigns, ensuring that they meet KPIs and contribute to overall brand objectives.
• Assist in managing budgets for brand marketing activities, ensuring cost-effective allocation of resources.

• Bachelor’s degree in marketing or business with a strong understanding of core branding and marketing principles.
• 5 years’ experience in the related field.
• Preferred experience or background in the FMCG and Agrochemicals or related sector.
• Proven experience in brand positioning, campaign execution and creative development with great attention to detail.
• Strong digital marketing knowledge (social media, paid ads) paired with creative content creation and storytelling skills.
• An analytical mindset with hands-on experience in tracking marketing data and campaign performance.