Reported successfully

To lead end-to-end Go-To-Market preparation, execution, and post-launch evaluation of Mobile Financial Services and VAS products, ensuring readiness, stakeholder alignment, and data-driven performance monitoring

Go-To-Market Strategy & Planning

• Develop and execute Go-To-Market (GTM) strategies for MFS and VAS solutions prior to launch.
• Prepare internal SOPs, launch checklists, and operational readiness documentation to ensure seamless deployment.
• Collaborate with ABBU pillar teams, PMO, MARCOM and Operations teams to align GTM plans with business goals.

Marketing & Communication Preparation

• Design and implement marketing campaigns, communication plans, and awareness initiatives for target users and partners.
• Ensure all messaging is consistent with brand guidelines, regulatory requirements, and product value propositions.

Stakeholder Engagement & Training

• Align internal stakeholders, agents, merchants, and partners on processes, responsibilities, and launch expectations.
• Plan and deliver training sessions, workshops, and knowledge transfer programs to support GTM readiness.

Launch Monitoring & Performance Analysis

• Track and monitor product adoption, user engagement, transaction volumes, and operational KPIs during the launch phase.
• Analyze performance data to identify issues, improvement opportunities, and immediate corrective actions.

Post-Mortem & Continuous Improvement

• Conduct post-launch reviews to evaluate GTM effectiveness, operational execution, and user adoption.
• Prepare recommendations for enhancements, future campaigns, and process optimizations.
• Document lessons learned and integrate insights into future GTM initiatives.

People & Resource Management

• Lead and mentor Business Solutions GTM Supervisors to maintain high performance, collaboration, and professional development.
• Support effective resource planning and cost-efficient operational management within the department.

• Bachelor’s or Master’s degree in Business Administration, Marketing, Communications, Information Systems, or a related field.
• 5+ years experience in Go-To-Market, product launches, digital marketing, or product operations, ideally in FinTech, MFS, or digital payments.
• Certifications in Project Management (PMP), Product Marketing, Agile/Scrum, or Digital Marketing are advantageous.
• Proven experience in launch planning, internal process coordination, stakeholder management, and training delivery.
• Experience collaborating across product, technology, marketing, operations, and compliance teams to ensure seamless launch execution.