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1. Category & Portfolio Strategy

• Own category growth strategy, portfolio optimization, SKU rationalization, and channel prioritization
• Identify white spaces, innovation needs, and market gaps
• Lead NPD/SKU business cases for supplier and (own brands- Optional)
• Align strategies with channel focus to ensure ABP and QMP deliverables

2. Brand Management & Development (Own Brands)

• Define brand positioning, value proposition, and channel-specific strategy
• Plan and execute brand-building activities and promotions
• Monitor brand KPIs: awareness, visibility, perception, and channel performance

3. Supplier / Principal Management

• Act as commercial lead for supplier brands
• Drive JBP: volume & value targets, pricing/margin, trade investments
• Negotiate supplier terms and ensure alignment with ABP/QMP objectives

4. Channel & Customer Strategy

• Define channel-specific assortment, pricing, and activation plans
• Support key customer negotiations with insights and trade strategy
• Ensure channel execution and compliance

5. Cross-Functional Leadership

• Collaborate with Sales, Supply Chain, Finance, Regulatory
• Influence teams to prioritize category and brand objectives
• Ensure alignment between category plans, brand strategies, and execution

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• Professional qualifications in Marketing, Category Management, or Commercial Management are an advantage.
• Minimum 5–7 years of relevant experience in Category Management, Trade Marketing, Brand Management,
• Commercial, Business Development, or a related function, preferably within FMCG or distribution.
• Experience in managing supplier/principal brands, product portfolios, or own brands is preferred.
• Experience working across General Trade (GT), Modern Trade (MT), and/or Foodservice channels is highly preferred.
• Proven experience in business planning, category strategy, portfolio management, pricing, margin management, and trade investment.
• Experience in developing and managing Annual Business Plans (ABP), Quarterly/Monthly Plans (QMP), or similar commercial planning processes.
• Strong understanding of category management, portfolio strategy, SKU rationalization, and category growth drivers.