Reported successfully

1. Category & Portfolio Strategy

• Own category growth strategy, portfolio optimization, SKU rationalization, and channel prioritization
• Identify white spaces, innovation needs, and market gaps
• Lead NPD/SKU business cases for supplier and (own brands- Optional)
• Align strategies with channel focus to ensure ABP and QMP deliverables

2. Brand Management & Development (Own Brands)

• Define brand positioning, value proposition, and channel-specific strategy
• Plan and execute brand-building activities and promotions
• Monitor brand KPIs: awareness, visibility, perception, and channel performance

3. Supplier / Principal Management

• Act as commercial lead for supplier brands
• Drive JBP: volume & value targets, pricing/margin, trade investments
• Negotiate supplier terms and ensure alignment with ABP/QMP objectives

4. Channel & Customer Strategy

• Define channel-specific assortment, pricing, and activation plans
• Support key customer negotiations with insights and trade strategy
• Ensure channel execution and compliance

5. Cross-Functional Leadership

• Collaborate with Sales, Supply Chain, Finance, Regulatory
• Influence teams to prioritize category and brand objectives
• Ensure alignment between category plans, brand strategies, and execution

Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
Professional qualifications in Marketing, Category Management, or Commercial Management are an advantage.

Minimum 5–7 years of relevant experience in Category Management, Trade Marketing, Brand Management,

Commercial, Business Development, or a related function, preferably within FMCG or distribution.

Experience in managing supplier/principal brands, product portfolios, or own brands is preferred.
Experience working across General Trade (GT), Modern Trade (MT), and/or Foodservice channels is highly preferred.
Proven experience in business planning, category strategy, portfolio management, pricing, margin management, and trade investment.
Experience in developing and managing Annual Business Plans (ABP), Quarterly/Monthly Plans (QMP), or similar commercial planning processes.

Strong understanding of category management, portfolio strategy, SKU rationalization, and category growth drivers.