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Key Responsibilities

• Support Brand Strategy and Marketing Communications activities in line with the overall brand and portfolio strategy.
• Support the development of quarterly and yearly brand objectives and marketing strategies in line with organizational goals.
• Support the monitoring of market share, mindshare, brand P&L, and overall brand performance.
• Assist in developing and implementing the brand marketing plan by identifying key consumer insights and market opportunities to support brand and category financial results.
• Support new product launch assessment and market deployment, including P&L, pricing, place, and positioning.
• Conduct ongoing analysis of consumer, category, channel/customer, and competitive information to support brand performance reviews and identify growth opportunities.
• Work closely with Advertising Agencies, Sales, Insight, Finance, Supply Chain, and other relevant teams to support the day-to-day management of the brand.
• Support launch management, including launch planning and ensuring legal and regulatory requirements are followed.
• Assist in managing and tracking brand development budgets.
• Coordinate and support the smooth execution of brand campaigns and communication activities.

• Good understanding of Marketing and Brand Management principles.
• Good communication and presentation skills in both Burmese and English.
• Good analytical and problem-solving skills.
• Proficiency in MS Office, including Excel, PowerPoint, Word, and Outlook.
• Bachelor’s Degree in Marketing, Business Administration, or a relevant field.
• 3–4 years of experience in Marketing, preferably in a Client or Agency organization.
• FMCG or Alcobev experience is preferred.