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Channel Manager (Digital Banking)

KBZ Bank
Mingalartaungnyunt | Yangon
Verified This job has been verified by the company as a real job vacancy.
09 Apr 2024
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
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Channel Manager (Digital Banking)

KBZ Bank

Channel Manager (Digital Banking)

KBZ Bank
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.
Myanmar - Yangon
Verified This job has been verified by the company as a real job vacancy.

Experience level

Manager

Job Function

Marketing, Media, Creative

Job Industry

Banking/ Insurance/ Microfinance

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

A Channel Manager who will oversee and develop strategies & initiatives towards the growth of Digital Banking channel.

 

  • Develop & implement strategic initiatives towards the growth of customer onboardings, engagement, retention, lifetime value, financial performance & features in Digital Banking
  • Conduct thorough analysis & deep understanding of customer profiles, customer behaviors, segments & geographies
  • Drive effective campaigns & programs, targeted segment campaigns, & create new attractive features to meet revenue targets
  • Manage the customer life cycle and enhance lifetime value by cross-selling, up-selling, retention, & dormant activation initiatives, engagement plans and campaigns
  • Monitor, track & measure daily performance of campaigns and brainstorm ideas to maximize campaign performance, reach & effectiveness
  • Responsible for end-to-end process of campaign management from designing campaign frameworks & timeline, implementation, UAT, reporting & monitoring to ensure customer journey, experience, and effective communication channels & tools
  • Write Business Requirement Documents (BRD) related to campaigns, new features, existing features enhancement, and customer journey & experience improvements
  • Conduct competitor analysis and closely monitor current industry updates & trends in the market
  • Conduct research & analysis with customer surveys to get customer insights & review customer feedbacks to plan for next actions
  • Liaise & work closely with internal cross-functional & external stakeholders such as Marketing, PMO, Technology, Product Management, Operation, Finance, Legal, Risk, Vendors, etc…
  • Prepare regular daily, weekly, monthly management review reports and provide insights
  • Conduct training, prepare SOP, FAQ, Userguide, T&C, SLA, and other documentations

Open To

Male/Female

Job Requirements

  • Bachelor's Degree in Business Administration, Computer Science,  Engineering, Marketing, or related field
  • Proven 2 years’ experience with product & channel management in Telecom or Fintech industry
  • Strong analytical skills (comfortable with numbers & extract insights from data)
  • Strong Excel skill & experience in using other analytical tools
  • Excellent communication skills & strong multiple stakeholders management
  • Good presentation & documentation skills
  • Independent, detail-oriented, organized, and ability to handle multiple projects & tasks
  • Proficient in relevant computer application
  • Knowledge of banking, finance and project management
  • Being able to stay OT when it is required
  • Basic communication skill & English
  • More preferable keep in touch with banking solutions

 

What We Can Offer

Benefits

Bonus

Highlights

Make a difference

Career Opportunities

- Training provided
- Learn new skill on the job
- Promotion opportunities
- Management potential