A Channel Manager who will oversee and develop strategies & initiatives towards the growth of Digital Banking channel

• Develop & implement strategic initiatives towards the growth of customer onboardings, engagement, retention, lifetime value, financial performance & features in Digital Banking
• Conduct thorough analysis & deep understanding of customer profiles, customer behaviors, segments & geographies
• Drive effective campaigns & programs, targeted segment campaigns, & create new attractive features to meet revenue targets
• Manage the customer life cycle and enhance lifetime value by cross-selling, up-selling, retention, & dormant activation initiatives, engagement plans and campaigns
• Monitor, track & measure daily performance of campaigns and brainstorm ideas to maximize campaign performance, reach & effectiveness
• Responsible for end-to-end process of campaign management from designing campaign frameworks & timeline, implementation, UAT, reporting & monitoring to ensure customer journey, experience, and effective communication channels & tools
• Write Business Requirement Documents (BRD) related to campaigns, new features, existing features enhancement, and customer journey & experience improvements
• Conduct competitor analysis and closely monitor current industry updates & trends in the market
• Conduct research & analysis with customer surveys to get customer insights & review customer feedbacks to plan for next actions
• Liaise & work closely with internal cross-functional & external stakeholders such as Marketing, PMO, Technology, Product Management, Operation, Finance, Legal, Risk, Vendors, etc…
• Prepare regular daily, weekly, monthly management review reports and provide insights
• Conduct training, prepare SOP, FAQ, Userguide, T&C, SLA, and other documentations

• Bachelor Degree in Business Administration, Computer Science, Engineering, Marketing, or related field
• Proven 2 years experience with product & channel management in Telecom or Fintech industry
• Strong analytical skills (comfortable with numbers & extract insights from data)
• Strong Excel skill & experience in using other analytical tools
• Excellent communication skills & strong multiple stakeholders management
• Good presentation & documentation skills
• Independent, detail-oriented, organized, and ability to handle multiple projects & tasks
• 2 years’ experience with product & channel management or Customer Value Management in Telecom or Fintech industry