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The Head of Marketing is responsible for leading the overall marketing strategy and execution for the company’s nutritional supplement portfolio in Myanmar. The role drives brand growth, consumer demand, and market share through integrated ATL & BTL marketing initiatives, market insights, new product launches, and cross-functional collaboration with sales, trade marketing, ethical marketing, and principal teams. The position also ensures strong alignment across consumer, healthcare professional, and trade channels to achieve business objectives and sustainable growth.

• Develop and implement overall marketing strategies and annual brand plans to achieve business growth objectives
• Lead and oversee ATL & BTL marketing campaigns, consumer activations, and brand communication initiatives
• Manage external agencies and ensure effective execution of marketing activities across all channels
• Drive market research, consumer insights, competitive analysis, and U&A studies to support strategic decision-making
• Lead new product development (NPD), product launches, and portfolio expansion initiatives
• Collaborate with Ethical Marketing team to support healthcare professional engagement and aligned brand messaging
• Work closely with Trade Marketing and Sales teams on trade promotions, demand generation programs, and retail visibility initiatives
• Support product and brand training programs for Product Advisors, Medical Representatives, and Sales Teams
• Coordinate with principal teams including Marketing, Medical Affairs, Regulatory, Supply Chain, and Project team for campaign execution and new product introduction
• Develop, manage, and monitor annual marketing budgets to ensure effective allocation of resources and optimal return on investment (ROI)
• Track and evaluate marketing spend, campaign performance, and cost efficiency against approved budgets and business objectives
• Prepare business updates, performance analysis, and strategic recommendations
• Lead, coach, and develop the marketing team to build strong organizational capabilities and performance culture

• Bachelor’s degree in Pharmacy, Medical Science, or related field with MBA or other relevant postgraduate qualification is preferred
• Minimum 10 years of experience in marketing, preferably within nutritional supplements, FMCG, pharmaceutical, or healthcare industries
• Proven experience in brand management, consumer marketing, and integrated ATL & BTL campaign execution
• Strong understanding of Myanmar market dynamics, consumer behavior, and healthcare-related marketing environment
• Experience in new product development (NPD), product launches, and portfolio management
• Strong collaboration experience with Sales, Trade Marketing, Ethical Marketing, and cross-functional teams
• Experience in managing marketing budgets and evaluating marketing ROI
• Demonstrated leadership experience with the ability to lead and develop high-performing teams
• Strong analytical, strategic thinking, and problem-solving skills
• Excellent communication, presentation, and stakeholder management skills
• Proficient in Microsoft Office applications and marketing performance analysis tools
• Good command of English and Myanmar language, both written and verbal