PURPOSE OF THE POSITION

• To strengthen the relationship/partnership with the key customers in order to drive more volume through the channel
• Collaborate through trust with Sales Team, Marketing Team, Trade Marketing Team, Finance and Supply Chain Team and Distributor team

RESPONSIBILITY

• Achieve agreed sales team target and distributor’s target
• Set objectives and targets KPI for ASO (Area Sales Officers) to maximize productivity
• Develop and execute monthly/quarterly and yearly customer plans (JBP)
• Manage the key accounts strategically and also with business orientation
• Product Management (Forecast, Availability, Listing, Visibility, Shelf Share, Pricing)
• Update yearly contract with key customers (Trading Terms Agreement)
• Recommend and execute sales strategies for both off-line (MOFT) and on-line (E-commerce) channels
• Understand and follow the competitive market situation
• Maximize customer service and take any necessary action to maintain same including the satisfaction of any customer complaints
• Identify and act on cost reduction opportunities
• Set up Standard Operating Procedures to service Key Account Customers
• Build and maintain good relationship with customers to maintain sound business relationships via regular meeting with the customers (joint business plan, business review etc)
• Ensure compliance of team’s activities with HEINEKEN rules and guidelines
• Drive in-store permanent visibility to ensure HEINEKEN offer premium experiences to consumer
• Track shopper profiles and their path to purchase journey to identity channel strategies
• Provide holistic channel dashboard to discuss channel growth activities
• Support NKAM to develop ICP for the MOFT Channel and E-commerce

Education & Other Qualifications

• Any graduate
• At least 3 years consultative selling experience, working in FMCG Field or Beer industry

Knowledge & Skills

• Excellent skills in Microsoft Excel, and Power Point
• Excellent interpersonal and communication skills
• Has demonstrated effective commercial acumen in previous roles
• Has demonstrated effective commercial acumen in previous roles
• Basic understanding of category growth management
• Experience in Key Account Management is a plus
• The ability to lead the implementation of innovation
• Willing to learn and take extra work load and working under pressure.
• Self-motivation to meet and exceed goals and the ability to work in a fast-paced environment.
• Excellent project and deadline management skills
• Highly motivated, quick-learner, self-starter

Language

• Business proficiency in English
• Myanmar is a must