PURPOSE OF THE POSITION

• The key objective is to drive consistent and substantial sales growth within on trade channel which includes distribution efficiency, key account management and team leadership
• The modern On Trade Manager should revolve around finding an experienced and strategic leader who can effectively drive sales, expand market share GE1& GE2 and build strong relationships with key clients and channel strategy implementation follow by company goals

RESPONSIBILITY

• Consistently meet or exceed sales team target/KPIs and distributor sales objectives
• Execute the channel-specific strategies and business plans that align with the company’s overall objectives, including pricing, promotions, and market strategies
• Build and lead a high-performing modern on trade sales team, providing guidance and setting the individual KPIs targets in order to support to achieve set objectives
• Collaborate with key clients and events/trade market teams to create and implement strategic customer on a monthly and annual basic
• Establish clear objectives and KPIs for Key Account exe and ASO to optimize productivity and ensure they achieve excellence in Perfect Piocs, Acquisition, SEM and ORDA fulfilment
• Conduct strategic competitor analysis to identify opportunities for acquiring key outlets, leveraging a winning channel approach, and enhancing our market presence
• Provide regular reports and updates to senior manager on trade performance, market insights, competitor information and future growth opportunities
• Stay updated on market trends, competitors’ activities, and customer/consumers preferences within the modern on trade channel to make informed decisions
• Stay flexible and adaptable to changing market dynamics and unforeseen challenges within the modern on trade sector
• Manage the on-trade channel budget effectively, allocating resources to maximize return on investment (ROI) and achieve the sales targets
• Gather, analyze and act on customer feedback to improve service, right segment right offerings and overall customer satisfaction
• Sustain Strong Customer relationships through consistent meetings and performance reviews, fostering enduring and prosperous business partnership
• Ensure compliance of team’s activities with HEINEKEN rules and guidelines
• Continuously seek nationwide draught expansion opportunities while maintaining regular communication with Outlet Acquisition Executive (OAE) for ongoing monitoring and strategic alignment

Education & Experiences

• Any graduate
• At least 3 years consultative selling experience, working in FMCG Field or Beer industry
• In-depth understanding of the modern on trade channel which including bars, restaurants, hotels, and similar establishments

Knowledge & Skills

• Excellent skills in Microsoft Excel, and Power Point
• Strategic thinking and planning skills to develop channel-specific business plans and achieve objectives
• Leadership and team management skills especially if the role involves managing a sales team
• Excellent communication and negotiation skills for building and maintaining relationships with customers and internal teams
• Basic understanding of category growth management
• Willing to learn and take extra work load and working under pressure
• Self-motivation to meet and exceed goals and the ability to work in a fast-paced environment
• Excellent project and deadline management skills
• Highly motivated, quick-learner, self-starter
• Business proficiency in English