Responsible for supporting the BU stakeholders to understand their markets, customers and competitors to make informed decisions, and for supporting the Marketing Business Partners to develop effective marketing strategies.

In-depth Market Research and Market Data Analysis  

• Collect, analyze and interpret data related to market trends, customer behavior, and competitive landscapes to provide actionable insights to the Marketing Business Partners.  

• Conduct market research studies to identify opportunities, threats and market dynamics. This may involve competitor analysis, customer surveys, and industry trend analysis.  

• Collaborate with the SSF Marketing team and Marketing Business Partners to develop data-informed marketing strategies and campaigns that align with organizational goals. 

• Use data-driven insights to segment customers and analyze customer behaviors for marketing campaigns and initiatives.   

Competitor Analysis 

• Monitor and analyze the activities of the competitors to identify strengths, weaknesses, and opportunities of the company. 

• Provide recommendations and actionable insights to improve products, services and customer experiences based on research findings.  

Comprehensive reporting and presentation  

• Using data visualization tools and techniques to create charts, graphs, dashboards, and other visual aids that help convey complex information in a visually appealing and easily understanding format. 

• Identifying and presenting trends and patterns in the data that can inform strategic decisions and help stakeholders understand the current state of the market and customer behavior.   

• Going beyond raw data to provide insights and actionable recommendations including suggesting changes to marketing strategies, product/service improvements, or customer engagement initiatives based on the data.  

• Tailoring reports to the needs and preferences of different stakeholders.  

Data Management 

• Establish data collection methods and protocols to ensure accurate and consistent data acquisition. This might involve setting up data tracking tools, surveys, or integrating data from various platforms.  

• Ensure data accuracy, integrity, and security. Oversee data collection, storage, and maintenance processes. 

• Organize data into structured categories, such as customer demographics, purchase history, and behavior data. Implement consistent data naming conventions and data dictionaries to improve data accessibility and understanding.  

• Maintain documentation of data sources, data collection processes, and data transformation procedures. This documentation is important for transparency, compliance, and knowledge sharing.  

While the above includes a description of the essential functions of the position, other duties may be assigned. This job description is subject to change at the discretion of management.  

The above statements are a snapshot of the duties and responsibilities of the role and are not intended to be an exhaustive list.

• Bachelor’s degree in marketing, market research, psychology, or a related field (Other qualifications in marketing specialization preferred) 

• Strong research and analytical skills 

• 5 years in market research industry 

• Excellent communication and interpersonal skills. 

• Knowledge of customer research methodologies. 

• Familiarity with customer relationship management (CRM) systems.