The Digital Marketing Manager will be responsible for developing, implementing, and managing the company’s digital strategy to drive brand awareness, engagement, and growth across all online platforms. This role requires strong expertise in digital marketing, content management, data analytics, and campaign optimization. The Digital Marketing Manager will collaborate with cross-functional teams to ensure cohesive brand communication and a strong digital presence.

Key Responsibilities

• Develop and execute the company’s digital marketing strategy across all channels (social media, website, email, SEO/SEM, digital ads, etc.).
• Oversee content creation, campaign management, and digital brand storytelling to engage audiences.
• Manage paid advertising campaigns (Google Ads, Meta Ads, programmatic, etc.) to maximize ROI.
• Monitor and analyze digital performance metrics, providing insights and recommendations for improvement.
• Ensure consistent brand identity and messaging across all digital platforms.
• Collaborate with marketing, sales, and product teams to support business objectives.
• Stay updated with industry trends, new tools, and emerging digital technologies.
• Manage relationships with external agencies and vendors when required.
• Lead, guide, and develop the digital team to achieve departmental goals.

Qualifications & Requirements

• Bachelor’s degree or a related field (Master’s preferred).
• Minimum 5 years of proven experience in digital marketing, with at least 2 years in a managerial role.
• Strong understanding of SEO/SEM, social media platforms, content marketing, CRM, and paid digital campaigns.
• Proficiency in digital analytics tools (Google Analytics, Meta Business Suite, etc.).
• Experience in digital media planning, budgeting, and performance optimization.
• Excellent communication, leadership, and project management skills.
• Creative thinking with strong problem-solving abilities.
• Ability to work under pressure and manage multiple projects simultaneously.