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The Offline Marketing Officer focuses on traditional, experiential, and physical brand presence. Their primary goal is to drive brand awareness, manage physical assets, and execute local marketing initiatives.

1. Event & Activation Management

• On-Ground Execution: Coordinate and execute corporate events, product launches, pop-up activations, and workshops.
• Media Coordination: Arrange and manage on-site vendors, including professional photographers, videographers, and decorators, ensuring high-quality coverage of physical events.
• Logistics Handling: Manage timelines, vendor contracts, venue setups, and breakdown procedures for marketing events.

2. Collateral & BTL (Below-The-Line) Marketing

• Print Production: Supervise the design, proofing, and printing of offline materials like vinyl banners, brochures, flyers, and business cards.
• Premium Merchandising: Oversee the sourcing and quality control of high-end corporate gifts, branded merchandise, and VIP client packages.
• Visual Merchandising: Ensure physical branding at branches, retail outlets, or partnership locations aligns with premium brand standards.

3. Localized Campaigns & Sponsorships

• Sponsorship Coordination: Handle administrative workflows, budget requests, and on-ground branding rights for local events and community partnerships.
• Competitive Tracking: Monitor physical marketing activities, BTL campaigns, and local market trends of direct competitors.
• Budgeting Assistance: Maintain records of offline marketing expenditures, track invoices, and cross-reference them against assigned project budgets.

This section outlines the specific experience, traits, and skills a candidate must possess to successfully execute the job description.

1. Experience & Education

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 1–3 years of experience in event management, traditional marketing, corporate communications, or procurement/vendor management.

2. Core Competencies & Technical Skills

• Vendor & Print Management: Understanding of print media specifications (e.g., color profiles, sizing like 2' x 5' vinyl structures, paper weights and vendor negotiation.
• Project Management: Ability to manage tight deadlines, track multiple physical assets simultaneously, and handle logistics under pressure.
• Software Proficiency: Basic familiarity with project tracking tools, Excel for budget documentation, and basic design/photo-reviewing capabilities to evaluate marketing assets.

3. Soft Skills & Physical Requirements

• On-Ground Agility: High energy and flexibility to work on-site during weekend activations or multi-day corporate strategy workshops.
• Interpersonal Communication: Excellent relationship-building skills to manage high-profile external vendors, corporate partners, and internal departments.
• Problem-Solving: Ability to troubleshoot logistical issues on the fly (e.g., technical delays during an event, incorrect print deliveries).