Head Of Trade Marketing in Yangon

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Head Of Trade Marketing

(Marketing Director)

Advanz Beverage (Osotspa Myanmar) Co.,Ltd

Mingalartaungnyunt | Yangon

1 Post

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Head Of Trade Marketing

Advanz Beverage (Osotspa Myanmar) Co.,Ltd, Mingalartaungnyunt | Yangon

Apply Here

Head Of Trade Marketing

Advanz Beverage (Osotspa Myanmar) Co.,Ltd

Apply Here

Head Of Trade Marketing

(Marketing Director)

Advanz Beverage (Osotspa Myanmar) Co.,Ltd

Myanmar - Yangon

Mingalartaungnyunt | Yangon

1 Post

1 day(s) ago

Apply Here

Experience level

Director and Above

Job Function

Marketing, Media, Creative

Job Industry

FMCG

Min Education Level

Master Degree

Job Type

Full Time

Job Description

An Exciting Opportunity for ...

Develop and implement trade marketing plans aligned with brand and sales objectives.
Create channel-specific strategies to maximize market penetration and product visibility.
Analyze market trends, competitor activities, and shopper behavior to identify growth opportunities.
Plan and execute trade promotions, activation programs, and merchandising initiatives.
Monitor and evaluate the effectiveness of trade activities and recommend improvements
Work closely with the Sales team to ensure strong execution at distributor and retail levels.
Provide sales tools, POSM materials, and promotional support to drive sales performance.
Prepare regular reports on campaign performance, market feedback, and sales impact.
Monitor KPIs such as market share, visibility, distribution, and sell-out performance.
Plan, manage, and monitor the end-to-end instant win redemption process for consumer promotions and campaigns.
Coordinate with Sales, Operations, distributors, and third-party vendors to ensure smooth and timely prize fulfillment.
Ensure proper documentation, reporting, and reconciliation of redemption activities.
Ensure proper implementation of merchandising standards and brand visibility in stores.
Develop innovative in-store branding and shopper engagement activities.
Lead and guide Activation Manager and field teams where applicable.

Open To

Male/Female

Job Requirements

Bachelor’s degree in Marketing, Business Administration, Economics, or related field.
8–12+ years of experience in Trade Marketing, Sales, Marketing, or Commercial roles, with strong leadership experience.
Strong knowledge of channel strategy, shopper marketing, promotions, merchandising, pricing, and category management.
Proven ability to drive sales growth, market share, distribution, and profitability.
Strong analytical skills with experience in sales data, market insights, promotional effectiveness, and ROI analysis.
Excellent team leadership and cross-functional collaboration skills.
Experience managing trade marketing budgets and optimizing trade investment.
Good understanding of Modern Trade, General Trade, E-commerce, Wholesale, and Distributor channels.
Excellent communication, presentation, negotiation, and stakeholder-management skills.
Proficient in Excel and PowerPoint; CRM/BI experience is an advantage.
Strong English communication skills; local-language proficiency is a plus.