About the Job: The Modern Trade Manager plays a pivotal role in managing and growing the company’s presence within the Modern Trade channel, which includes large-format retail outlets such as Hypermarkets, Supermarkets, Mini-Marts, Convenience Stores (CVS), and Chain Pharmacies. The primary objective of this role is to secure product listings, drive sales growth, order-taking at the store level, and enhance brand visibility within these outlets.

• Achieve and exceed sales targets within the Modern Trade channel, while effectively managing the assigned accounts.
• Develop the Modern Trade marketing strategies by collaborating with the Marketing team and execute them to drive sales and market share.
• Track and analyse the effectiveness of modern trade initiatives through key performance indicators (KPIs) to evaluate the success of campaigns and make data-driven adjustments as needed.
• Secure and maintain product listings within Modern Trade outlets, negotiating sales contracts’ terms and agreements as necessary.
• Build and nurture strong relationships with key stakeholders within Modern Trade outlets
• Provide regular product training to outlet staff to enhance product understanding and sales capabilities.
• Conduct regular market visits, do market research and analyse market trends, customer preferences, product performance, sales data, competitor strategies, and market opportunities for improvement and efficiency.
• Monitor inventory levels at the modern trade outlets and ensure optimal product availability and minimize stockout.
• Optimize product placement and visual merchandising to enhance product visibility within stores.
• Perform other tasks assigned by the direct supervisor.

   

• University Degree in Business, Marketing, or any other related field.
• Minimum 5 years of modern trade experience in the MNC/FMCG/pharmaceutical environment.
• Have a strong commercial focus and an ability to successfully align with cross functional teams.
• Excellent communication and interpersonal abilities for effective collaboration across teams.
• Creative mindset, attention to detail and positive "can-do" attitude to drive initiatives and overcome challenges effectively.
• Proficiency in Microsoft Office applications (MS Word, Excel, PowerPoint, and Outlook).
• Proficient in written and spoken English.
• Positive attitude towards sexual health contraceptives and condoms is a must.